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Modern transformations of economic systems involve the socialization of business processes, which requires business representatives to adapt and form not only economic, consumer, but also social value in the process of their activities. Social entrepreneurship is actively spreading in our country, based on both traditional Ukrainian practices of patronage and modern business models that are actively used in Western scientific thought. The lack of a legally regulated understanding of social entrepreneurship does not prevent the development of this activity in both scientific and practical senses. At the same time, the issue of choosing a business model of a social enterprise and providing it with resources remains open and relevant, including and human. The study analyzed the labor market, namely: the number of unemployed, unemployed in terms of age and gender, place of residence and causes of unemployment. Official statistics and statistical analysis methods were used. General scientific methods of analysis and synthesis were also used, abstract-logical - for theoretical generalization, formation of conclusions and recommendations, determination of the essential load of basic categories. This study analyzed the business model of social enterprises and found that most social entrepreneurs choose a model based on the inclusion of socially vulnerable groups in the labor market. The analysis of the structure of the unemployed and the unemployed allowed to form a portrait of a potential participant of a social entrepreneurship entity - a woman aged 15-34 and 40-49, who is unemployed or excluded from the labor market, and a man aged 15-29 and 40. -59 years; significant potential for employment and inclusion among socially vulnerable groups has been identified - 3244.0 thousand people. It is noted that when managing the personnel of social enterprises it is advisable to rely on the theory of generations, which takes into account the age of labor. Further research involves the development of recommendations for personnel management of social enterprises, taking into account the theory of generations.
Modern transformations of economic systems involve the socialization of business processes, which requires business representatives to adapt and form not only economic, consumer, but also social value in the process of their activities. Social entrepreneurship is actively spreading in our country, based on both traditional Ukrainian practices of patronage and modern business models that are actively used in Western scientific thought. The lack of a legally regulated understanding of social entrepreneurship does not prevent the development of this activity in both scientific and practical senses. At the same time, the issue of choosing a business model of a social enterprise and providing it with resources remains open and relevant, including and human. The study analyzed the labor market, namely: the number of unemployed, unemployed in terms of age and gender, place of residence and causes of unemployment. Official statistics and statistical analysis methods were used. General scientific methods of analysis and synthesis were also used, abstract-logical - for theoretical generalization, formation of conclusions and recommendations, determination of the essential load of basic categories. This study analyzed the business model of social enterprises and found that most social entrepreneurs choose a model based on the inclusion of socially vulnerable groups in the labor market. The analysis of the structure of the unemployed and the unemployed allowed to form a portrait of a potential participant of a social entrepreneurship entity - a woman aged 15-34 and 40-49, who is unemployed or excluded from the labor market, and a man aged 15-29 and 40. -59 years; significant potential for employment and inclusion among socially vulnerable groups has been identified - 3244.0 thousand people. It is noted that when managing the personnel of social enterprises it is advisable to rely on the theory of generations, which takes into account the age of labor. Further research involves the development of recommendations for personnel management of social enterprises, taking into account the theory of generations.
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