Enjoyment and social influence: predicting mobile payment adoption

Abstract

The paper begins with the observation that widely used models of technology adoption, notably the Technology Acceptance Model and the Unified Theories of Acceptance and Use of Technology may provide a good theoretical foundation for understanding mobile payment adoption if modified appropriately. This study extends these theoretical frameworks by incorporating the affective state of perceived enjoyment, social influence, knowledge and perceived risk, and by identifying relationships between antecedents to be integrated. Replications of established theories are tested in a new context of young people's adoption of mobile payment. Subsequent hypotheses test the extended theoretical framework. An online survey of 316 young people in France was conducted. The proposed extended model improves the previous models by explaining 62% of variation in intention to use mobile payment services. Against expectations, perceived ease of use had no significant effect on perceived usefulness and intention to use. The study contributes to advancing the understanding of perceived enjoyment which had no direct effect on adoption intention but a significant effect on perceived ease of use, and perceived usefulness. The findings suggest that social influence reduces perceived risk, and a further contribution is made by noting the effect of perceived enjoyment in lowering perceived risk.

Drivers and outcomes of branded mobile app usage intention

“…In addition, extant studies have also analyzed individual factors as determinants of adoption, such as risk, personal attachment, social influence, innovativeness, product reviews by app users, sharing content, and accessing content (Gao et al 2013;Koenig-…”

“…r a n d M a n a g e m e n t Lewis et al, 2015;Sultan et al, 2009). For example, Gao et al, (2013) focus on individual factors such as innovativeness, attachment and risk avoidance as moderators of the relationships between ease of use and perceived usefulness and attitude towards mobile marketing (see also Bauer et al, 2005;Bruner and Kumar, 2005;Pedersen et al, 2002;Shankar et al, 2010;Sultan et al, 2009;Tojib and Tsarenko, 2012).…”

“…49Koenig-Lewis, N., Marquet, M., Palmer, A. and Zhao, A.L. (2015), "Enjoyment and social influence: predicting mobile payment adoption", The Service Industries Journal, (ahead-of-print), pp.…”

Factors Influencing Malaysian Consumers’ Intention to Use Quick Response (QR) Mobile Payment

“…Not many new knowledge was added to this research area. This includes studies concerning mobile payment in general (Koenig-Lewis et al 2015;Thakur & Srivastava 2014) and specific types of mobile payment such as near field communication or NFC mobile payment (Busu, Karim & Haron 2018;Moroni, Talamo & Dimitri 2015;Pham & Ho 2015) or short messaging service or SMS mobile payment (Liébana-Cabanillas, Ramos de Luna & Montoro-Ríos 2017). Considering that these mobile payment systems are different from one another, the factors impacting the adoption of such technologies may also be different (Liébana-Cabanillas et al 2017).…”

“…The application of quick-response (QR) code has been studied in different contexts such as in advertising (Gönül, Qiu & Zhou 2016;Okazaki et al 2017), product authentication (Bala Krishna & Dugar 2016), food labelling (Bacarella et al 2015), and mobile marketing (Cata, Patel & Sakaguchi 2013;Sang Ryu & Murdock 2013). However, QR code in the context of mobile payment represents a new form of application and is a relatively green area in which very limited literature exists on this subject matter (Liébana-Cabanillas, Ramos de Luna, & Montoro-Ríos 2015) despite QR code is expected to be the next "big thing" in mobile payment services (Koenig-Lewis et al 2015).…”