Enjeux et dynamique de la gouvernance d’un méga événement culturel. Approche longitudinale de « Marseille Provence 2013, Capitale européenne de la culture »

Arnaud, Charlène; Olivaux, Marc

doi:10.3166/pmp.33.119-134

P.M.P.

2016

DOI: 10.3166/pmp.33.119-134

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Enjeux et dynamique de la gouvernance d’un méga événement culturel. Approche longitudinale de « Marseille Provence 2013, Capitale européenne de la culture »

Charlène Arnaud

Marc Olivaux

Abstract: Les auteurs tiennent à remercier Charline Fouchet et Anna Gomez-Colombani, co-auteurs d'une communication antérieure à cette publication.

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2017

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Place Attractiveness and Events: From Economic Impacts to Place Marketing

Alaux

Boutard

2017

JIBRM

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ABSTRACT2017 Research Leap/Inovatus Services Ltd. All rights reserved. 10.18775/jibrm.184910.18775/jibrm. -8558.201510.18775/jibrm. .24.3004 URL: http://dx.doi.org/10.18775/jibrm.184910.18775/jibrm. -8558.2015 The research aims at studying the interactions between the concepts of attractiveness, place marketing and events through the prism of image and identity in a medium-long term vision. In a holistic approach, we will study the transversality of the impacts such as social, economic, touristic, effects and the interactions between the image and identity of places. DOI:The understanding of what goes beyond short-term economic impact could contribute to foster a long-term attractiveness and an endogenous development.

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Place Attractiveness and Events: From Economic Impacts to Place Marketing

Alaux

Boutard

2017

JIBRM

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Enjeux et dynamique de la gouvernance d’un méga événement culturel. Approche longitudinale de « Marseille Provence 2013, Capitale européenne de la culture »

Abstract: Les auteurs tiennent à remercier Charline Fouchet et Anna Gomez-Colombani, co-auteurs d'une communication antérieure à cette publication.

Cited by 1 publication

References 8 publications

Place Attractiveness and Events: From Economic Impacts to Place Marketing

Place Attractiveness and Events: From Economic Impacts to Place Marketing

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