Enhancing sustainable mobility through a multimodal platform: would travellers pay for it?

Dantan, Sophie; Bulteau, Julie; Nicolaı̈, Isabelle

doi:10.1504/ijsd.2017.083501

Cited by 5 publications

(4 citation statements)

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“…Therefore, it is likely that assessing travellers' WTP to reduce queueing time would assist in planning and developing new transportation modes (e.g. the emerging commercial ride-sharing) and may also be important for price setting and policy making (Dantan et al, 2017).…”

Section: Value Of Timementioning

confidence: 99%

Travellers’ willingness to pay and perceived value of time in ride-sharing: an experiment on China

Chen

Groote

Petrick

et al. 2020

Current Issues in Tourism

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Rapid development of the ride-sharing economy has led to a rising need to better understand travellers' decision making regarding their travel time and cost. The present study conducted a travel choice experiment using smartphone applications, based on data collected from 532 respondents and 2128 stated-preference surveys in China. Based on prospect theory, the experiment utilized a coupon reward policy to analyze how much ride-sharing platforms might influence travellers' choices in both work and leisure contexts. The results of an ordered logit model revealed that older residents were likely to pay more to reduce waiting time. It was further found that tourists had significantly higher probabilities to take expensive alternatives with shorter queueing time. The tourists' value of time was higher than that of residents, while the reward policy employed was found to increase the residents' value of time. Specific theoretical and managerial implications of the findings are discussed. Highlights. It conducted stated-preference surveys regarding travellers' ridesharing choices in China. The choice experiment employed four scenarios: rewarded residents, non-rewarded residents, rewarded tourists, and non-rewarded tourists. The logit model revealed older residents were likely to pay more to reduce waiting time. The tourists' value of time was higher than that of residents. The reward policy increased the residents' value of time, but not that of the tourists ARTICLE HISTORY

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Section: Value Of Timementioning

confidence: 99%

Travellers’ willingness to pay and perceived value of time in ride-sharing: an experiment on China

Chen

Groote

Petrick

et al. 2020

Current Issues in Tourism

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“…From this perspective we place ourselves in the paradigm of the analysis of the diffusion of innovations ( [33], [34]) and identify the perceived usefulness of Maas (with performance expectancy variables as costs, travel time, flexibility, multiple transport modes, safety, etc.) and the perceived ease of use it taking into account the social influence and effort expectancy to use Maas (see dantan et al [35] for a presentation of how the individual choices of users are taken into account in the acceptability of a mobility innovation).…”

Section: Methodsmentioning

confidence: 99%

Willingness to use Maas in a Developing Country

Gandia¹,

Antonialli²,

Oliveira³

et al. 2021

Int. J. TDI

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Mobility as a service (Maas) presents a shift from existing ownership-based transports and towards access-based ones and it has been recently gaining ground in urban mobility. Maas is still surrounded by uncertainties and, its development and applicability are mainly centered in developed countries. However, Maas is modular, adaptable and applicable to several realities. in this sense, this study aims to examine the perception of different transport models among students and to find the profile that can predict respondents' willingness to use Maas in a developing country. this survey was applied to over 300 university students in a Brazilian city (lavras). using the cart algorithm, it was obtained classification trees to predict favourable responses related to Maas use, based on several predictor variables (socio-economic characteristics, means of transport used, distance and other). it was observed that, car users are a little less sensitive to cost than non-car users. For car users, commute alternatives that take longer, with less flexibility and availability -even when offered at lower costs -are not appealing, while non-car users accept and spend more time whether lower costs are available. also, in general, the treebased classification model predicted a positive adherence possibility for a Maas scheme for both car users and non-car users (69%). as conclusions, this study suggests a willingness to Maas model for creating value for commuters in a developing country. it was found that many Maas' characteristics (e.g. app payment, transport integration, monthly plan, customization, etc.) presented a positive predicted possibility of substitution, especially for millennials. also, it was found that bicycle may be a modal that can be explored for Maas schemes worldwide, and casual carpooling could be used as strategy to apply Maas in places where the public transport lacks efficiency.

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“…We suggest that other variables must also be analyzed prior to the insertion of a multimodal digital platform, such as: performance expectancy of the platform measured in spheres of activity and travel time, effort expectancy and social influence [40]. Still, we believe that hitchhiking as a transport mode can contribute to private vehicle efficiency.…”

Section: Predisposition Towardsmentioning

confidence: 99%

Consumer Predisposition and Behavior Towards Mobility-as-a-Service Among University Students in a Developing Country

Gandia

Oliveira

Antonialli

et al. 2019

WIT Transactions on the Built Environment

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Mobility-as-a-Service (MaaS) has been recently gaining ground, presenting a shift away from existing ownership-based transportation and towards access-based ones. MaaS is still surrounded by uncertainties: its development and applicability are mainly centered in developed countries; however, we believe that MaaS is modular, adaptable and applicable to several realities. In this sense, this study aims to examine university student's demand and predisposition for MaaS usage in a developing country, as well as to understand the differences in mobility perception among those students who are car users and non-car users. This survey was applied to over 300 university students in a Brazilian city, Lavras. Using the CART algorithm, we obtained classification trees to predict favorable responses related to MaaS use, based on several predictor variables (socio-economic characteristics, means of transport used, distance, etc.). We observed that car users are a little less sensitive to cost than non-car users. For car users, the commute alternatives that take longer, with less flexibility and availability-even when offered at lower cost-are not appealing, while the non-car users accept alternative options and expend more time when lower costs are available. Also, in general, a tree-based classification model predicted a positive adherence possibility for a MaaS scheme for both car users and non-car users (69%). As conclusions, this study suggests that there is a predisposition to accept the MaaS model for creating value for commuters in a developing country. We found that many MaaS characteristics (e.g. payment via app, transportation integration, monthly plan, customization, and so on) presented a positively predictable possibility of substitution, especially for Millennials. Also, we found that bicycles may be a mode that can be explored for MaaS schemes worldwide, and that hitchhiking could be used as a strategy to apply MaaS in places where public transportation lacks efficiency.

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Enhancing sustainable mobility through a multimodal platform: would travellers pay for it?

Cited by 5 publications

References 0 publications

Travellers’ willingness to pay and perceived value of time in ride-sharing: an experiment on China

Travellers’ willingness to pay and perceived value of time in ride-sharing: an experiment on China

Willingness to use Maas in a Developing Country

Consumer Predisposition and Behavior Towards Mobility-as-a-Service Among University Students in a Developing Country

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