We examine the power of social learning on customers' intention to download an application (app) from a start-up company, usually a small business. This method is often referred to as social learning. In this case, the intention to download is influenced by the information learned from online groups and forums, product reviews, as well as wordof-mouth. In this study, the model is approached to examine customer behavior involving three social learning platforms; and how this can influence the intention to download an app from start-up companies.