English in Europe

Berns, Margie; Claes, Marie-Thérèse; Bot, Kees de; Evers, R.; Hasebrink, Uwe; Huibregtse, Ineke; Truchot, Claude; Wijst, Per van der

doi:10.1007/978-0-387-36894-8_2

Cited by 13 publications

(15 citation statements)

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“…The survey was adapted from Berns et al (2007). The reason for choosing this survey model was because it dealt with the three main issues that I wanted to analyse in this study (contact with English; language attitudes and English profi ciency).…”

Section: Methodsmentioning

confidence: 99%

“…They found some words hard to understand, and those terms were replaced by simpler ones. After these minor changes, and considering that the questionnaire had already been employed in another international investigation (Berns et al, 2007), the questionnaire was validated to be used as our tool of research.…”

Section: Methodsmentioning

confidence: 99%

“…The impact of English across the globe has been the subject of a vast volume of literature (Anderman and Rogers, 2005;Berns et al, 2007;Fischer and Pulaczewska, 2008;Furiassi et al, 2012;Görlach, 2002) as well as the leading topic of many conferences around the world. Globalisation, development of economic and technological infrastructure as well as 'the issue of the 'new' Europe are interrelated matters that today's young Europeans will have to grapple with as they carry on the building of an increasingly interconnected and unifi ed Europe' (Berns et al, 2007, p. 43).…”

Section: Introductionmentioning

confidence: 99%

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Exposição, Atitudes e Nível de Proficiência de Inglês entre jovens estudantes na Espanha

Luján-García¹

2013

Calidoscópio

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-This paper provides an up-to-date overview of the current role of English among Spanish young students. To that end, an analysis of three important issues has been carried out. First, this research focuses on the different opportunities of the students to be in contact with English outside the classroom. Secondly, the attitudes of the participants have been examined using three different indicators; students' likeability, the importance of English, and the advantages for them of knowing English. Thirdly, the participants have self-assessed their level of profi ciency in English in the four different skills. The outcomes reveal that young participants have a limited contact with English, and it is basically through music, radio, books, computers and television. As regards the students' attitudes towards English, the results prove the positive attitude of the respondents. Finally, the participants' self-assessment of their profi ciency in English is positive, though some questions that require a refl ection are included in the discussion.

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Section: Methodsmentioning

confidence: 99%

Section: Methodsmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

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Exposição, Atitudes e Nível de Proficiência de Inglês entre jovens estudantes na Espanha

Luján-García¹

2013

Calidoscópio

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“…Subtitling is the standard procedure in the Dutch‐speaking regions; dubbing is only used for foreign children's television programs and family animated movies in cinemas (Perego et al., ). Dubbing of English series and movies is common practice in the French‐speaking regions of Belgium (Berns et al., ). In addition, French‐speaking Belgians often watch French dubbed or original French‐language television programs or movies broadcasted by French television stations (Berns et al., ).…”

Section: Research Questionsmentioning

confidence: 99%

The effectiveness of subtitles in cross‐cultural television commercials

2019

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Little is known about the effectiveness of subtitles in cross‐cultural advertising messages. In an experimental study, we analyzed the advertising effectiveness of (non‐)subtitled English‐only TV commercials for different global brands. Advertising effectiveness was measured in two ways: communication effectiveness (that is, perceived and actual comprehension of the advertising message and attitude towards the use of English in the commercial) and marketing effectiveness (attitude towards the commercial, the product and purchase intention). In addition, we took into account the verbal complexity of the commercials. We ran the experiment in two Belgian teenagers’ samples: a Dutch‐speaking sample (subtitling region) and a French‐speaking sample (dubbing region). We found that subtitles positively influence the communication effectiveness of English‐only commercials containing words that transcend the language level of elementary English learners. Subtitles also boost the marketing effectiveness of commercials with a significant number of words and expressions at (upper) intermediate learner's level.

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“…In the context of Europe, different scholars have analysed this enormous influence in many different realms such as the legal one (Berns, 1994), the field of politics (Hilgendorf, 2007), advertising (Martin, 2007), economy and commerce, science and technology (Berns et al, 2007;Görlach, 2002). In the context of Europe, different scholars have analysed this enormous influence in many different realms such as the legal one (Berns, 1994), the field of politics (Hilgendorf, 2007), advertising (Martin, 2007), economy and commerce, science and technology (Berns et al, 2007;Görlach, 2002).…”

Section: Introductionmentioning

confidence: 99%

‘English invasion’ in Spain: an analysis of toys leaflets addressed to young children

Luján-García¹

2011

English Today

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The current spread of English across the globe is, as Schneider states (2009: 1), ‘one of the most remarkable, and perhaps unexpected, sociocultural changes of the modern period’. This author states the wish for ‘a single, universal language which would allow all of mankind to communicate with each other directly, but all attempts at constructing such a code artificially have failed in practice. Now, it seems, one has emerged quite naturally’ (Schneider, 2009: 1). On the other hand, other authors (Anderman & Rogers, 2005: 2) report that the emergence of global English has created a homogenised form of communication, and it has made ‘mother tongue speakers fear that, in the process of becoming common property, their native tongue is turning into a “hybrid” language sometimes referred to as Eurospeak within the European Union and more broadly as “McLanguage”' (Anderman & Rogers, 2005: 2). There are, therefore, controversial viewpoints in Europe as regards the spread of English as the lingua franca or global language.

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English in Europe

Cited by 13 publications

References 0 publications

Exposição, Atitudes e Nível de Proficiência de Inglês entre jovens estudantes na Espanha

Exposição, Atitudes e Nível de Proficiência de Inglês entre jovens estudantes na Espanha

The effectiveness of subtitles in cross‐cultural television commercials

‘English invasion’ in Spain: an analysis of toys leaflets addressed to young children

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