Engaging donors on crowdfunding platform in Disaster Relief Operations (DRO) using gamification: A Civic Voluntary Model (CVM) approach

Behl, Abhishek; Dutta, Pankaj

doi:10.1016/j.ijinfomgt.2020.102140

Cited by 73 publications

(79 citation statements)

References 124 publications

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“…Table 2 represents the result of the analysis. Although other research had found that users tend to seek fun and enjoyment in their web design, this research reflected a result that contradicted with the existing literature in crowdfunding domain (Behl & Dutta, 2020;Kontogiannidis et al, 2017) The game element applied in the crowdfunding platform did not contribute to influencing the donors' intention. Researchers posit that gamification might fail to influence users' behavior in a website or platform because only a single element was applied (Gallego-Durán et al, 2019).…”

Section: Resultscontrasting

confidence: 85%

“…Moreover, the previous research in the crowdfunding domain concentrated on understanding the utilitarian and hedonic features of the proposed projects but fewer researches elaborate on the effect of such features embedded on the platform and the ability to attract potential contributors (Jiang et al, 2020;Zhao & Vinig, 2017). In addition, since gamification is a relatively new concept in crowdfunding activities, understanding this concept is crucial to interpret contributors' perceptions towards game-like activities in crowdfunding platforms (Behl & Dutta, 2020). Furthermore, researchers agreed that the implementation of technology in financial activities could enhance efficiency and effectiveness of the system (Kuznetsov, 2020).…”

Section: Introductionmentioning

confidence: 99%

See 1 more Smart Citation

Does gamification work in a serious context? The influence of gamification, utilitarian, and hedonic features in the community-based crowdfunding platform

Anim

Omar

2021

GEOGRAFIA

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Crowdfunding can provide financial aid to the underserved in a fast and safe manner. With the diffusion of technology, more people have relied on online crowdfunding platforms to fund their projects. However, researchers have found that contributors' willingness to support the projects on crowdfunding platforms financially has been on the decline. This study aimed to investigate the ability of crowdfunding platform features to influence the intentions of potential contributors to donate on the platform. This research proposed three variables based on economic utility theory, flow theory, and persuasive theory: utilitarian features; hedonic features; and gamification features. Due to the nascent stage of the crowdfunding environment in Malaysia, this study managed to collect 176 valid responses through virtual snowball sampling method. SPSS was employed to test the three hypotheses. The empirical findings reveal that utilitarian features were the most crucial factor in driving contributors' intention to participate in a crowdfunding project. Hedonic and gamification features, on the other hand, do not directly influence contributors' behavior. Theoretically, this study enriches the literature on human-computer interaction by examining the role of the crowdfunding platform to attract potential contributors and enhances the understanding of the implementation of gamification in the crowdfunding platform. Finally, this research suggests that future studies should conduct research that specifically involves advanced game-like settings to investigate the real potential of gamification in crowdfunding activities.

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Section: Resultscontrasting

confidence: 85%

Section: Introductionmentioning

confidence: 99%

Does gamification work in a serious context? The influence of gamification, utilitarian, and hedonic features in the community-based crowdfunding platform

Anim

Omar

2021

GEOGRAFIA

View full text Add to dashboard Cite

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“…Increasingly companies in different domains are incorporating gaming elements for the purpose of enhancing customer engagement (Gartner Research, 2011). As for instance, gamification is being used in marketing area to improve client retention and growth in sales (Hamari, 2017), in education segment to encourage behavioural changes (Hew et al, 2016), in banking sector to improve virtual social connect with the bank personnel (Rodrigues et al, 2016), in healthcare area to improve the fitness and welfare of the people (Johnson et al, 2016), in logistics industry to improve the order picking system (Putz et al, 2019), in disaster management to increase the participation of donors on the crowdfunding platforms (Behl and Dutta, 2020), in crowdsourcing and social networking field (Koivisto and Hamari, 2019) and in the psychology and neuroscience domain to analyse the interaction between cognition and emotion (Mullins and Sabherwal, 2020).…”

Section: Introductionmentioning

confidence: 99%

Examining the importance of gamification, social interaction and perceived enjoyment among young female online buyers in India

Raman

2020

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Purpose The current research has dual motives. Firstly, this study aims to evaluate the effect of gamification on the behavioural intention (BI) of the young female consumers to use online websites for making purchases. Secondly, it examines the role of social interaction and perceived enjoyment (PE) – two antecedents that are considered to have an impact on the female buying behaviour in e-commerce. Design/methodology/approach A model is developed based on the technology acceptance model. The conceptual framework is augmented with additional constructs such as gamification, PE and social interaction. Data from a survey of 898 female respondents from India was collected to assess the proposed framework. The study uses partial least squares structural equation modelling technique to empirically validate the model. Findings Gamification exhibits a favourable influence on BI of young female consumers. Gamification also has a favourable and an indirect influence on BI through social interaction and PE. Although, gamification has a significant influence on perceived usefulness, the latter has no impact on the BI. The BI of using an online shopping website is directly associated with the buying intention. The online retailers need to offer an enjoyable and interactive experience to the female consumers so that the influence of gamification is sustainable. Originality/value The current research enlarges the ambit of gamification in the e-commerce segment, an area where empirical research is sparse. It highlights the significance of social interaction and PE as mediators. To the best of the author’s knowledge, gamification’s influence on female online buying behaviour has never been analysed before and hence different segmentation and marketing strategies are required to cater to their unique needs.

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“…The aftermath of any disaster necessitates an immediate supply of emergency RM to minimize human sufferings (Dubey & Gunasekaran, 2016 ; Wang et al, 2016b ; Behl & Dutta, 2020a ; Behl & Dutta, 2020b ; Shafiq & Soratana, 2020 ; Cao et al, 2021 ). Because of various trade-offs and uncertainty in the decision-making environment (Maiyar & Thakkar, 2020 ), it is always challenging to achieve this goal during execution (Dubey et al, 2019a ; Özdamar et al, 2004 ).…”

Section: Literature Reviewmentioning

confidence: 99%

A probabilistic fuzzy goal programming model for managing the supply of emergency relief materials

2021

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The post-disaster humanitarian logistic operations deal with the supply of emergency relief materials to mitigate damages in the affected areas. Immediately after the disaster, it is challenging to estimate the demand for emergency relief materials. As a result, the demand for such materials at the point of demand and the corresponding transportation costs for the entire supply chain network becomes uncertain. This paper proposes a new probabilistic fuzzy goal programming model for making decisions to manage the post-disaster supply of emergency relief materials. A suggested procedure converts the proposed model to its deterministic equivalent when the demands for the relief materials follow uniform distributions. We implement the differential evolution, a metaheuristic technique, for analyzing demand satisfaction for relief materials under various scenarios. A case example based on the Nepal Earthquake in 2015 demonstrates the usefulness of the proposed approach. The solution of the model will help the Disaster Management Agency coordinate with the humanitarian organizations and foreign countries to provide the required emergency relief materials so that an adequate level of supply can be assured to the affected areas with the least possible transportation cost.

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Engaging donors on crowdfunding platform in Disaster Relief Operations (DRO) using gamification: A Civic Voluntary Model (CVM) approach

Cited by 73 publications

References 124 publications

Does gamification work in a serious context? The influence of gamification, utilitarian, and hedonic features in the community-based crowdfunding platform

Does gamification work in a serious context? The influence of gamification, utilitarian, and hedonic features in the community-based crowdfunding platform

Examining the importance of gamification, social interaction and perceived enjoyment among young female online buyers in India

A probabilistic fuzzy goal programming model for managing the supply of emergency relief materials

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