Engagement y redes sociales. Análisis bibliométrico desde el ámbito científico de las relaciones públicas

Fernández, Ángeles Moreno; Fuentes-Lara, Cristina

doi:10.51698/tripodos.2019.45p49-72

Cited by 9 publications

(3 citation statements)

References 7 publications

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“…After the multiple definitions of various authors about the term engagement, we can specify that according to the author Van Doorn, referenced in (Moreno and Fuentes, 2019), "Understand engagement as a manifestation of the behavior of a client with a brand or company, more beyond the purchase, as a result of motivational causes such as word of mouth, recommendations, help other customers, blogs, etc. "…”

Section: Literature Reviewmentioning

confidence: 99%

Audit of social networks in the olive oil sector

Illescas-Manzano¹

2023

RMd

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From the analysis of data collected in a survey conducted by 13 February to 13 March 2021 in the social media of both Castillo de Canena and its competitors has already been carried out in the field of social media, in order to be able to compare them and detect the weaknesses of the main company. All the companies studied have a profile created on Facebook, Instagram and YouTube, however, on Twitter not all of them have a profile, especially Maestros Hojiblanca, which is positioned at a very low level compared to Castillo de Canena. The order of use of these RRSS by organizations is respectively Facebook, Instagram, Twitter and YouTube, with Facebook being the RRSS most used both at an organizational level and by users of all ages, followed by Instagram. Castillo de Canena must correct its weaknesses detected in the field of social media in order to position itself at least at the same level as its competition. For this, a series of strategies and tactics or actions are proposed that will help to achieve the objectives that are proposed below. In addition, the actions proposed will be monitored or controlled to verify that they are being carried out correctly and that they are being effective and efficient. Interest to know how the olive sector is working on social networks and to know first-hand what the engagement is in each of the social networks they use.

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Section: Literature Reviewmentioning

confidence: 99%

Audit of social networks in the olive oil sector

Illescas-Manzano¹

2023

RMd

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“…En el segundo bloque se plantea el tipo de aportación realizada (comunicación, conferencia, póster, grupo de discusión, mesas redondas, entre otras). En este sentido, se procesan unas asociaciones temáticas de la materia, aportando el análisis de referencias comunes y el análisis de palabras comunes o revisión de las palabras claves de la aportación entendiendo un análisis de la concurrencia de las palabras comunes (Moreno y Fuentes, 2019). Para finalizar, se establece el índice de coautoría de los trabajos reseñados para computar la tasa de documentos firmados por más de una persona, analizando los documentos coautorados (Sánchez, 2006).…”

Section: Instrumento Y Análisis De Datosunclassified

El prácticum en Educación Social: un estudio de la literatura

Biurrun-Moreno¹,

Martín-Cuadrado²

2022

REP

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El Prácticum se concibe como una de las variables constructoras del eje vertebral de las profesiones, al abordar el desarrollo de las competencias generales y específicas desde miradas teórico-experienciales, incidiendo en la visibilización y el desarrollo de la profesión como tal. Se plantea la siguiente cuestión: ¿Qué tipo de trabajos de investigación se han publicado en cuanto al Prácticum y la Educación Social? Para dar respuesta se propone el objetivo de indagar sobre las investigaciones publicadas en las actas de los Symposium celebrados en Poio (España) (1987-2022) ligando el Prácticum, las Prácticas externas y la titulación. Esta revisión revela datos interesantes: los 151 trabajos analizados presentan un índice de coautoría del 74%, situando la participación de autoría femenina en un 72%; desde la universidad pública se ha publicado de forma constante y elevada, contribuyendo en un porcentaje del 89%. En conclusión, se destaca la importancia del carácter formativo del Prácticum.

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“…To overcome this gap bibliometric analysis is recommended which comprehensively captures the literature and traces its thematic evolution (An and Cheng, 2010;Moreno-Fernández and Fuentes-Lara, 2019;Zurro-Antón et al, 2021). Moreover, it facilitates the exploration of various performance metrics and mapping of the intellectual, social, and conceptual structures (Harker and Saffer, 2018;Lazzarotti et al, 2011).…”

Section: Introductionmentioning

confidence: 99%

Mapping crisis communication in the communication research: what we know and what we don’t know

Upadhyay,

Upadhyay

2023

Humanit Soc Sci Commun

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This paper presents a comprehensive analysis of crisis communication research from 1968 to 2022, utilizing bibliometric methods to illuminate its trajectories, thematic shifts, and future possibilities. Additionally, it presents foundational themes such as crisis communication and social media, health communication, crisis and leadership, and reputation and advertising. This analysis offers not only historical insights but also serves as a roadmap for future research endeavors. Furthermore, this study critically evaluates over five decades of scholarship by unveiling the intellectual, social, and conceptual contours of the field while highlighting thematic evolutions. Employing diverse bibliometric indices, this research quantifies authors’ and nations’ productivity and impact. Through co-word analysis, four thematic clusters emerge, capturing the dynamic nature of crisis communication research. However, the study also reveals limited collaboration among authors, primarily localized, indicating room for enhanced cross-border cooperation and exploration of emerging themes. The study’s social network analysis sheds light on key actors and entities within the crisis communication realm, underscoring opportunities to fortify global networks for a robust crisis communication spectrum. Beyond academic curiosity, these insights hold practical implications for policymakers, scholars, and practitioners, offering a blueprint to enhance crisis communication’s effectiveness. This study’s findings can be considered as a reference point for future studies in crisis communication.

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Engagement y redes sociales. Análisis bibliométrico desde el ámbito científico de las relaciones públicas

Cited by 9 publications

References 7 publications

Audit of social networks in the olive oil sector

Audit of social networks in the olive oil sector

El prácticum en Educación Social: un estudio de la literatura

Mapping crisis communication in the communication research: what we know and what we don’t know

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