By modelling the heat transfer in and around a hot-rolled steel bar, the temperature distribution in the bar can be predicted at any stage of the hot rolling process. Knowledge of these temperatures is useful when the process is to be optimized. This paper presents a finite difference simulation of the heat transfer and resulting temperature distribution. The numerical procedure accounts for thermal radiation from the bar, convective heat transfer to the atmosphere and cooling water, and conduction between the moving bar and the mill rolls and manipulators. Measured values for convective heat transfer coefficients are used at the boundaries. The following effects are also accounted for in the procedure: deformation of the bar during rolling, tilting the bar between passes through a mill, cropping the bar and contraction resulting from heat losses. Predicted and measured temperatures correlate favourably.