Energy Branding

Larsen, Fridrik

doi:10.1007/978-3-319-57198-0

Cited by 3 publications

(2 citation statements)

References 0 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…However, the pressure from the EP led the EU negotiators to revise their position, thus expanding the EU win-set to the extent that it overlapped with that of India.' 56 Simultaneously, India was able to solve the sticky issue of wine exports by providing a strategy of minimum export price above which the EU could export wines. 57 If the parties attach different priorities to different issues, a joint gain is possible.…”

Section: Determining the Strategymentioning

confidence: 99%

See 1 more Smart Citation

Examining the Role of Trust and Ideological Disparities in India-EU Negotiations: The Case of the Bilateral Trade and Investment Agreement (BTIA)

Katrak

Devos²

2021

CEJISS

View full text Add to dashboard Cite

Negotiations between India and the EU for a Broad-Based Bilateral Trade and Investment Agreement (BTIA) have proven to be a complex and protracted affair. Despite both parties realising the importance of a trade agreement, neither of them intend to provide any concessions to the other party. Moreover, both parties, even after adopting different bargaining techniques, have been unable to come to an agreement. It is for this reason that scholarly interest in the study of the BTIA negotiations has grown dramatically over the last decade. Despite the interest, extant reviews have focused predominantly on the ex post economic benefits of the agreement. Rarely has the role of trust between the EU and India been analysed by the scholars. The primary aim of this article is to conceptualise the role of trust between the EU and India and summarise the bargaining strategies used previously by the parties. On the point of trust, the authors would argue that the signals provided by the leaders of India and the EU have helped in creating trust, which would in turn assist in the negotiations of the BTIA. The authors demonstrate that the presence of mere calculus-based trust led to a breakdown of the BTIA negotiations. Thereafter, attempts have been made at elite, organisational and societal levels to move towards an identification-based trust. The authors conclude that although the process of transitioning from calculus-based trust to identification-based trust is slow and costly, the benefits of the latter would not only result in the possible culmination of the BTIA, but also result in the creation of a long-term strategic partnership.

show abstract

Section: Determining the Strategymentioning

confidence: 99%

“…Bargaining techniques used in the negotiations Prepared by the authors based on Khullar80 , Jain and Sachdeva 81 , Larsén82 and Confederation of Indian Industry 83 research…”

mentioning

confidence: 99%

Examining the Role of Trust and Ideological Disparities in India-EU Negotiations: The Case of the Bilateral Trade and Investment Agreement (BTIA)

Katrak

Devos²

2021

CEJISS

View full text Add to dashboard Cite

show abstract

A Configurational Perspective on Brand Relevance in Commodity Markets

Leischnig

Geigenmüller

2022

Commodity Marketing

View full text Add to dashboard Cite

Erzi̇ncan Tulum Peyni̇ri̇ni̇n Tüketi̇ci̇ Temelli̇ Marka Değeri̇ni̇n Ölçülmesi̇

Çiftçi

Durukan

2020

Erzincan Üniversitesi Sosyal Bilimler Enstitüsü Dergisi

View full text Add to dashboard Cite

Yazar(lar), herhangi bir çıkar çatışması beyan etmemiştir. Öz:Bu makalede "Belli bir niteliği, ünü ve diğer özellikleriyle, bir yöre, alan, bölge veya ülkeyle özdeşleşmiş bir ürünü tanıtıp, gösteren işaretler" olarak tanımlanan coğrafi işaret tescil belgesine sahip Erzincan tulum peynirinin tüketici temelinde marka değerinin ölçülmesi hedeflenmiştir. Yapılan regresyon analizinde, Erzincan Tulum Peyniri Genel Marka Değeri üzerinde, tüketici temelli marka değeri boyutlarından marka farkındalığı ve marka çağrışımlarının pozitif ve olumlu bir etkisinin olmadığı ancak marka sadakati ve algılanan kalitenin pozitif ve anlamlı etkisinin bulunduğu görülmüştür. Bu durumu bu peynirin tek bir marka adı altında, standart bir ambalajla ve tüm ulusal pazarda yer almamasıyla açıklamak mümkündür. Erzincan Tulum Peyniri yöresel ürün kategorisinde ve KOBİ'ler tarafından üretilen genel bir peynir olarak tüketici zihinlerinde yer almaktadır. Ülkemizde peynir üretimi fazla olmasına rağmen coğrafi işaret tescil belgesine sahip peynirler az sayıdadır. Marka bilinirliği artırmak amacıyla, Erzincan Tulum Peynirine yönelik bu araştırmadan elde edilen bulgular yorumlanmış ve peynirin tanıtımı için önerilerde bulunulmuştur.

show abstract

Energy Branding

Cited by 3 publications

References 0 publications

Examining the Role of Trust and Ideological Disparities in India-EU Negotiations: The Case of the Bilateral Trade and Investment Agreement (BTIA)

Examining the Role of Trust and Ideological Disparities in India-EU Negotiations: The Case of the Bilateral Trade and Investment Agreement (BTIA)

A Configurational Perspective on Brand Relevance in Commodity Markets

Erzi̇ncan Tulum Peyni̇ri̇ni̇n Tüketi̇ci̇ Temelli̇ Marka Değeri̇ni̇n Ölçülmesi̇

Contact Info

Product

Resources

About