Considerable knowledge has been acquired in inorganic nanoparticles synthesis and nanoparticles potential use in biomedical applications. Among different materials, iron oxide nanoparticles remain unrivaled for several reasons. Not only they respond to multiple physical stimuli (e.g. magnetism, light) and they exert multifunctional therapeutic and diagnostic actions, but also they are biocompatible, and they integrate endogenous iron-related metabolic pathways. With the aim to optimize the use of (magnetic) iron oxide nanoparticles in biomedicine, different bio-physical phenomena have been recently identified and studied. Among them, the concept of "nanoparticle's identity" is of particular importance. Nanoparticles identities evolve in distinct biological environments and over different periods of time. In this account, we focus on the remodeling of magnetic nanoparticles identity following nanoparticles journey inside the cells. For instance, nanoparticles functions, such as heat generation or magnetic resonance imaging, can be highly impacted by endosomal confinement. Structural degradation of nanoparticles was also evidenced and quantified in cellulo and correlates with the loss of nanoparticles magnetic properties. Remarkably, in human stem cells, the nonmagnetic products of nanoparticles degradation could be subsequently reassembled into neosynthetized, endogenous magnetic nanoparticles. This stunning occurrence might account for magnetic particles naturally found in human organs, especially the brain. However, mechanistic details and the implication of such phenomena in homeostasis and disease have yet to be completely unraveled. This Account aims to assess the short and the long-term transformations of magnetic iron oxide nanoparticles in living cells, particularly focusing on human stem cells. Precisely, we herein overview the multiple and ever-evolving chemical, physical and biological magnetic nanoparticles identities and emphasize the remarkable intracellular fate of these nanoparticles.