This essay delineates the history, scope and mandate of the Journal of Religion and Popular Culture (JRPC) in the larger context of Religious Studies. The JRPC produces scholarship on the myriad ways in which religion is presented, produced, studied, interpreted, rationalised, manufactured and disseminated in popular culture. This article explains the journal's distinctive genesis in a Canadian context and provides a succinct analysis of its salient themes over the last two decades, including important trajectories today. It is shown that the JRPC offers more than 'old wine in new bottles' both in terms of content (themes) and products (analysis). Popular culture is an indicator of the type of activities that have gained prominence in mass media for conveying religious meaning, purpose and communal experience. The ubiquity of religious themes and experiences in popular culture necessitates their continued academic study.