Empowerment Program Design in Edutourism Management Post Pandemic Covid 19

Abstract

The agrotourism area not only provides attractions of natural beauty and agricultural products, but also local wisdom that can be used as an educational commodity or educational tourism, so that tourists get knowledge, experience and agricultural cultivation skills from the community or entrepreneurial groups. The Corona Virus 2019 (Covid 19) pandemic in Indonesia resulted in decreasing of tourist visit and income for entrepreneurial groups, so it was important to design an empowerment program in the management of covid 19 post-pandemic tourism development. The research process was carried out before the Covid 19 pandemic: January to mid-March 2020 therefore the researcher could use the Participatory Learning and Action (PLA) method. While data collection was taken by observation, documentation, interviews and discussions with research informants from the village government, tour operators, farmer groups, entrepreneurship groups based on horticultural products, practitioners and experts. And then through a questionnaire from business groups of 60 respondents in tourist locations, it used a survey method and the results are descriptive quantitative data. The research location was in the agro-tourism area of Serang Village, Karangreja District, Purbalingga Regency, Central Java Province. This research used community development analysis, then conducting clarification and data verification using online media due to Covid 19 pandemic. The result of the study was the design of gradual empowerment programs targeting the younger generation such as: (1) the stage of forming and enhancing the mindset, mental attitude and motivation for successful entrepreneurship, teamwork and edu-tourism management; (2) stage of increasing knowledge, awareness and skills, especially innovation in processing horticulture products, packaging, product brand labels and licensing and product standardization; (3) the stages of forming an educational tourism (edutourism) team with the support of stakeholder partnerships to provide edu-tourism management training courses, in terms of administration and financial, information and service teams, creative and entertainment teams, digital media teams, digital marketing and promotion teams.

Designing a Study on Educational Communication in the New Normal and Digital Era

“…The process of adopting technological innovation is a process of accepting new things, observable through individual or group behaviors, while technological innovation is a creative process to produce new products or modify products to provide more utility and meet market preferences. Factors determining the adoption of technological innovation include entrepreneurial type, business scale, availability of credit and labor, characteristics of entrepreneurs (such as age, education, risk attitude, or entrepreneurial ability), situational factors (such as market conditions), psychological factors of innovation receivers, attitude and values embraced by the community, communication networks, and the type of innovation itself [28][29][30][31] Management comprises interrelated elements or a unified whole that complements each other, starting from planning, organizing, implementing, and evaluating. In assessing or measuring the success of management and making appropriate, effective, and accurate decisions, precise evaluation activities and accurate information data are required.…”

Marketing Communications for Tourism Development in Ecoethno Leadcamp Site

“…Tourism development faced obstacles as well as challenges during the Covid-19 Pandemic due to social restrictions for mobilization, interaction, and economic transactions. As a result, there has been a decrease in income from tourist visits, culinary products, and lodging at tourist attractions which have been limited and even completely closed, especially during 2020-2021 (Adam & Info, 2022;Anggarini, 2021;Musa et al, 2022;Nugraha, 2021;Sulaiman et al, 2020;Tindakan et al, 2021;Tri Hardianto et al, 2021).…”

Konsep Protokol Kesehatan Wisata Edukasi Pada Daya Tarik Wisata Yayasan Tukad Bindu selama masa Pandemi Covid-19

“…Pada masa covid 19 yang berpengaruh pada penurunan daya Tarik wisata secara drastis, memerlukan langkah yang tepat dalam pengelolaan wisata edukasi. Pengelolaan wisata edukasi yang dapat diterapkan setelah masa pandemic berakhir dapat dimulai dengan (Sulaiman et al, 2020): a) Pelatihan pengetahuan, kewaspadaan terhadap protokol kesehatan yang tepat selama berada pada daya Tarik wisata b) Peningkatan kualitas standar pelayanan c) Peningkatan motivasi dalam wisata edukasi yang terkait keamanan dari daya Tarik wisata tersebut d) Peningkatan pelatihan kepada sumber daya manusia dalam sebuah tim wisata edukasi untuk para pengunjung/wisatawan setelah masa pandemic untuk tetap menjaga protokol kesehatan…”

“…Penerapan menggunakan protokol kesehatan ini diharapkan mampu untuk menggerakkan perekonomian masyarakat terdampak pandemic covid. Penerapan protokol merupakan salah satu bagian dari peningkatan pelayanan pada DTW sehingga membantu untuk memulihkan wisata edukasi meskipun secara bertahap (Sulaiman et al, 2020).…”