Empowerment Digital Marketing Strategy One Time Entrepreneur Micro Application Social Media in the Village Mekar Jaya, District Sukmajaya, Depok City

Abstract

In the era of globalization, business competition is increasing rapidly and people's economic problems are also increasingly complex, so the right steps can be taken by a digital marketing strategy by empowering micro-scale businesses based on digitizing the creative economy in society to overcome post-pandemic economic problems. This research is an effort to empower micro-scale business actors. The research objective of this community service is one of the government's programs to accelerate the economy by conducting training and outreach as a whole to the wider community to all corners of the village or sub-district regarding the ease of macro-scale business for MSME actors, always active in government and private programs and universities to support increase in micro-scale income, for MSME business actors to consistently switch business patterns from analog to digital systems both through social media application platforms and websites to optimize facilities in the times.

Development of Entrepreneurship Strategic Planning Model at Al-Fitrah Islamic Boarding School Surabaya

“…The development results in an entrepreneurial strategy plan book at the Al Fithrah Islamic Boarding School Surabaya, which has been used to compile a business plan for business actors in the Al Fithrah Islamic Boarding School Surabaya. The implementation of the preparation of the entrepreneurial strategy plan with outputs in the form of a strategy map and business strategy plan for each business actor (Al-Filali et al, 2023;Dal Mas et al, 2023;Gura et al, 2023;Siokas, 2023;Yulianti et al, 2023), both independent and involved in business activities in each business unit under the Al Khidmat Indonesia Foundation, was carried out during a workshop on preparing an entrepreneurial strategic plan on June 19, 2023, at the Al Fithrah Islamic Boarding School Surabaya.…”

The Social Network of Creative Economy Actors in the Padang City Tourism Destination Area, West Sumatra

“…Indirectly that the function of social networks is not only related to social relations but to economic motives or earning income. The function of social networks for creative economic actors to overcome marketing or product problems, including promotions (Yulianti et al, 2023;Zeng & Gerritsen, 2014). Therefore, social networks can be grouped into two, namely horizontal social networks and vertical social networks.…”