Empowering Women Entrepreneurs in Emerging Economies: a Conceptual Model

Ajjan, Haya; Beninger, Stefanie; Mostafa, Rania B.; Crittenden, Victoria L.

doi:10.15388/omee.2014.5.1.14239

Cited by 35 publications

(27 citation statements)

References 52 publications

(38 reference statements)

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“…In economic sectors, Ajjan et al [15] proposed a conceptual model based on the concepts of social capital and self-efficacy to examine the use of social media in empowering women entrepreneurs in emerging country. The model was then tested by Beninger et al [3] who found that social media has an overall positive impact on the lives of women entrepreneurs in Egypt, both personally and professionally.…”

Section: B Social Media and Women-preneur Empowermentmentioning

confidence: 99%

Investigating the Impact of Instagram on Women Entrepreneurs’ Empowerment

Dewi¹

2020

Annual International Conference on Social Sciences and Humanities (AICOSH 2020)

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The advent of social media has created new ways to interact, participate, cooperate, and collaborate with various parties in daily life, including business. Such features are beneficial for SMEs with limited resources and capabilities, particularly women entrepreneurs. Literature have shown that using social media can help women worldwide to empower themselves in political, social, cultural and economic sectors. Social media characteristics allow users to share information, participate, interact and modify contents to help women empowerment. Considering the large number of women entrepreneurs in Indonesia, it is important to examine how women in Indonesia use social media as an empowerment tool for them. Using qualitative content analysis, this study categorizes the content of text and visual data on social media, particularly Instagram owned and operated by womenentrepreneurs. Data were collected from two Instagram accounts owned by two women-entrepreneurs in Yogyakarta, Indonesia. An iterative analysis was then conducted by comparing data with theoretical concepts used in this research. This research found that in both cases social media elements were utilised effectively. Furthermore, the decision to use Instagram and Facebook rather than other social media platforms was based on their experience in using these platforms. Social media, particularly Instagram allows also both cases to collaborate with other women entrepreneurs or other communities. This study concluded that women empowerment is shown on how the women entrepreneurs studied use social media. Social media contents on these two accounts are one of the ways for these women actualize themselves.

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Section: B Social Media and Women-preneur Empowermentmentioning

confidence: 99%

Investigating the Impact of Instagram on Women Entrepreneurs’ Empowerment

Dewi¹

2020

Annual International Conference on Social Sciences and Humanities (AICOSH 2020)

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“…Phone users with higher levels of education are more likely to interact more regularly through social media than those with lower levels of education [5]. ICT access escalates higher efficiency, productivity, faster information sharing among employees, and supports creation and transfer of knowledge that enhances collaboration and communication due to faster transfer of information [36,37]. According to research, social media usage by women entrepreneurs in emerging economies increases a woman's self-efficacy and social capital [38].…”

Section: Social Media Usage and Benefitsmentioning

confidence: 99%

Determinants of Social Media Usage in Business by Women: Age and Development of the Country

2020

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This paper aims to identify the most important social media purposes of usage by responding women’s attitudes according to age and the economic stage of development of their respective country. Research was done through an online survey in 2017–2018 followed by an analyses of the results from eight countries: four countries that represent an emerging economy and four developed economies. Participants responded to questions concerning social technologies and their purposes of usage as well as resulting job opportunities. The conducted analysis of regarding Facebook as a platform resulted in the highest number of responses in the survey. In this paper, detailed results are presented including a comparative analysis between two groups of economies. Findings reveal that in both groups, the usage of Facebook in business is related mostly to a positive experience. The result showed that among women in emerging economies, social media were used more broadly, and from an age perspective, the results show that marketing is a key benefit emphasized among older respondents. The communication benefit of Facebook usage in business was noticed as a key factor by respondents in groups from both developed and emerging economies.

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“…Blogging has helped them to run a campaign against gender inequality and male domination of employment opportunities. Furthermore, Ajjan, Beninger and Mostafa note that social media platforms are not only giving women a voice to challenge the various aspects of discrimination, they have also offered a variety of ways in which Iranian women entrepreneurs can source and distribute information (Ajjan et al, 2014).…”

Section: Gm 351mentioning

confidence: 99%

Economic empowerment of Iranian women through the internet

Golzard

2019

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Purpose This paper aims to explore the extent to which the internet has created new opportunities for Iranian women in Tehran. It analyses both challenges and opportunities offered to Iranian women by the internet as a means of economic empowerment. Design/methodology/approach This paper adopts a qualitative approach and based on 13 semi-structured interviews with female internet users between the ages of 20 and 55 years. The qualitative data was collected through open-ended questions in face-to-face interviews. This study uses ethnography as a research tool to explore the question of whether the internet has made a difference in the economic lives of Iranian women. Findings Result reveals that the internet and working online have significant impact on the economic lives of Tehrani women by enabling them to engage in new forms of online business. This technology is being used for online advertising to attract more clients, to establish business contacts with peers and to manage households positively. Research limitations/implications The result of the research cannot be regarded as applicable to all women in Iran, as the opportunity to access online economic activities is only available to those women who are highly trained and well-educated. In addition, the result of the research may not reflect the barriers that women from different social classes and ethnic groups have faced in the achievement of economic empowerment online. Practical implications The study highlights that due to a generally lack of computer proficiency, women in these areas are unable to effectively maximise their participation in the online economic sphere. This barrier must be removed by enhancing women’s computer literacy and ICT (information, communication and technologies) and establishing development networking programme centres for internet skills training. Originality/value The internet has created opportunity for Iranian women to expand their participation in the online economic sphere. However, research in the field of online economic activities in Iran, especially concerning women working online, is scant. The key contribution of this paper is to fill the gap in this area of study, in particular offering insights into the ways in which women use the internet to overcome the boundaries of physical space and become empowered.

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Empowering Women Entrepreneurs in Emerging Economies: a Conceptual Model

Cited by 35 publications

References 52 publications

Investigating the Impact of Instagram on Women Entrepreneurs’ Empowerment

Investigating the Impact of Instagram on Women Entrepreneurs’ Empowerment

Determinants of Social Media Usage in Business by Women: Age and Development of the Country

Economic empowerment of Iranian women through the internet

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