The advent of social media has created new ways to interact, participate, cooperate, and collaborate with various parties in daily life, including business. Such features are beneficial for SMEs with limited resources and capabilities, particularly women entrepreneurs. Literature have shown that using social media can help women worldwide to empower themselves in political, social, cultural and economic sectors. Social media characteristics allow users to share information, participate, interact and modify contents to help women empowerment. Considering the large number of women entrepreneurs in Indonesia, it is important to examine how women in Indonesia use social media as an empowerment tool for them. Using qualitative content analysis, this study categorizes the content of text and visual data on social media, particularly Instagram owned and operated by womenentrepreneurs. Data were collected from two Instagram accounts owned by two women-entrepreneurs in Yogyakarta, Indonesia. An iterative analysis was then conducted by comparing data with theoretical concepts used in this research. This research found that in both cases social media elements were utilised effectively. Furthermore, the decision to use Instagram and Facebook rather than other social media platforms was based on their experience in using these platforms. Social media, particularly Instagram allows also both cases to collaborate with other women entrepreneurs or other communities. This study concluded that women empowerment is shown on how the women entrepreneurs studied use social media. Social media contents on these two accounts are one of the ways for these women actualize themselves.
AbstrakBeragam penelitian telah membuktikan dampak media sosial terhadap penampilan dan kinerja dunia bisnis. Artikel ini mengkaji pemetaan teknik-teknik statistik yang pernah digunakan oleh kalangan bisnis dalam meneliti dampak media sosial. Kajian ini menunjukkan bahwa ada kecenderungan yang meningkat dalam minat mengkaji pengaruh media sosial di dunia bisnis. Teknik yang dimodifikasikan yang selama ini dikenal sebagai generasi ketiga dari analisis regresi atau yang biasa disebut sebagai analisis sentimen juga menjadi kajian di dalam artikel ini. Berdasarkan seleksi atas beberapa artikel, kajian singkat ini menyimpulkan bahwa masa depan metode penelitian kuantitatif akan lebih banyak dipengaruhi oleh meningkatnya penggunaan Big Data dan kombinasi teknik-teknik statistik yang baru. Abstract Various researches have shown that social media impacted business operation and
This article discusses facts and typologies of resistance of Indonesian citizens regarding governmental policies on COVID-19. Government policies on handling COVID-19 which have been confusing, lacking proper socialization, and ineffectively-delivered communication have resulted in distrust leading to various kinds of resistance from the citizens. This research used a qualitative research approach through primary data from various news regarding citizens' resistance to government policies on COVID-19 published in many online media from March 2020 to March 2021. It has been supported by collecting secondary data incorporated in some official documents issued by the government such as national laws and regional and local government policies. This article has found the identification and typology of citizen's resistance that could be concluded into (1) cultural aspects of communal experience and practice in society which has been become the strong reason for resistance and (2) religious aspects regarding the understanding of the religious tenets openly practiced in daily life, for instance, in ritual and any other forms of performing the religious activities, has prominently shaped the citizen's resistance against government policies on COVID-19.
Internet and social media play important role in fostering both the creation of identities and the development of brand community. Brand community is a community of consumers of a specific brand that are socially constructed and shaped. However, research on this topic are mostly investigated at large enterprises context, leaving some gaps at small-medium enterprises (SMEs) context. SMEs, particularly in developing countries such as Indonesia, hold important role to the country’s economic development. Therefore, this study aims to examine how SMEs build social media-based brand community by using qualitative research as its approach and applied a case study research method to investigate a Yogyakarta-based SME, AB. Findings show that AB build social media-based brand community on Facebook group with the help of its loyal customers. Strong relationship and intense interaction formed between the AB’s owner and some loyal customers are characteristics of social media-based brand community found in this research.
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