Empowering the Independence of Older People with Everyday Technologies

Franco, Paolo

doi:10.1007/978-981-15-2353-3_2

Cited by 4 publications

(4 citation statements)

References 34 publications

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“…In Australia and other Western countries, adult children seldom live with their parents. This makes socialisation and ICT help within families challenging, as it often involves several households, geographic boundaries, and limited availability of help [58,59]. Consequently, the findings here focused on intergenerational socialisation agency, and agent preferences may relate to views of autonomy, independence, and family relations within the research context.…”

Section: Discussionmentioning

confidence: 99%

Socialisation Agents’ Use(fulness) for Older Consumers Learning ICT

Aleti

Figueiredo

Martin

et al. 2023

IJERPH

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This research investigates the socialisation agents older consumers use to learn about information and communication technologies (ICT). We surveyed 871 older consumers in Victoria, Australia, about whom they would most likely turn to for advice (i.e., their preferred socialisation agents) if they needed help using or fixing an ICT device. They were asked to identify the most and second most likely source of advice. Participants were also asked to assess the usefulness of the advice received from their preferred agents and to estimate their level of ICT knowledge. The findings reveal that older consumers tend to rely on younger family members. Still, the agency they receive from non-familial sources is essential when preparing for a digital consumer role. Surprisingly, ICT knowledge is determined by the socialisation agency received by older adults’ second advice option—which is less likely to be their own adult children. This research expands current knowledge about how older consumers perceive various ICT socialisation agents. Consumer socialisation theory suggests that socialisation agents impact how consumers function in the marketplace. Although the first choice of socialisation agent may be perceived as beneficial for older adults, the advice given does not relate to marketplace functioning regarding improved ICT knowledge.

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Section: Discussionmentioning

confidence: 99%

Socialisation Agents’ Use(fulness) for Older Consumers Learning ICT

Aleti

Figueiredo

Martin

et al. 2023

IJERPH

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“…The study we have reflected upon used ethnographic fieldwork methods (Arnould, 1998;Elliott and Jankel-Elliott, 2003) to explore the technology adoption and consumption experiences of older consumers at a retirement village (Franco, 2020). This study was part of the first author's PhD thesis and studied how village residents learned to use contemporary technology products in their everyday lives such as smartphones, tablets and laptops.…”

Section: Illustrative Research Contextmentioning

confidence: 99%

“…Inadvertently, the first author discovered that the coaching he offered participants addressed this training gap and enabled positive learning outcomes (Franco, 2020). Many participants became comfortable asking for help, despite being apologetic at the start of the fieldwork.…”

Section: Fieldwork Entry: Participant Observation and Relationship Buildingmentioning

confidence: 99%

“…In this paper, we offer a 'confessional tale' (Barley, 1990) of the unintended consequences of these two fieldwork activities and how they may lead to difficulties during exit. Our reflections centre upon the first author's six-month process of exiting ethnographic fieldwork at a retirement village (Franco, 2020). While crafting these reflections, both authors have proactively investigated and managed concerns regarding his exit's likely consequences on participants and himself as a researcher.…”

Section: Introductionmentioning

confidence: 99%

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Exiting fieldwork “with grace”: reflections on the unintended consequences of participant observation and researcher-participant relationships

Franco

Yang

2021

QMR

Self Cite

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Purpose The purpose of this paper is to illustrate the methodological importance of how researchers exit fieldwork to draw attention to implications for participant and researcher well-being. Design/methodology/approach Reflecting in detail on one researcher’s final six-months exiting fieldwork at a retirement village, this paper critically examines the unintended consequences of participant observation and researcher-participant relationships. Findings The paper illustrates that difficulties to exit fieldwork can be unintended consequences of participant observation activities and developing researcher-participant relationships. The findings also discuss how fieldwork exit can impose upon participant and researcher well-being. Research limitations/implications The findings are built upon fieldwork at a retirement village where the researcher served as a volunteer. Thus, the discussion focusses on participant observation activities that are likely to lead to close researcher-participant relationships. However, this paper aims to serve as a useful resource for researchers when considering how to exit their unique fieldwork contexts “with grace”. Practical implications The paper provides practical suggestions to help marketing researchers such as ethnographers, manage fieldwork exits with participant and researcher well-being concerns in mind. Social implications The practical suggestions provided by this paper aim to enable marketing researchers to exit fieldwork contexts “with grace” through reflection and proactive management of the social impacts of their research activities. Originality/value Even though researchers acknowledge fieldwork is social and personal by nature, little research attention has been paid to the management of researcher-participant relationships and the exit stage of fieldwork. This paper discusses and addresses this blind-spot in marketing research.

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Older consumers and technology: A critical systematic literature review

Franco

2023

AMS Rev

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Older consumers’ adoption and consumption of technologies continues to be an important research area. However, marketing scholarship on this topic risks unintentionally smuggling age stereotypes into its constructed theories. Such assumptions include older consumers’ adoption processes being complicated by health and social isolation issues and their low tech-skills. Although stereotypes hold a ‘kernel-of-truth’ and underpin meaningful research, they can transform from helpful heuristics to impediments to crafting reflexive scholarship. Therefore, this article reviews marketing literature on older consumers and technology. It develops a 2 × 3 typology to analyse 86 articles based on their portrayals of older consumers’ capabilities (incapable/capable) and technology orientations (resisting/discerning/seeking). The typology’s six emergent categories aim to turn age stereotypes into ‘productive tensions’ for researchers by encouraging critical reflexivity in ways that broaden future research possibilities. These possibilities include better accounting for older consumers who are skilled technology-seekers, and equally, non-adopters with non-technophobic reasons to resist adoption.

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Empowering the Independence of Older People with Everyday Technologies

Cited by 4 publications

References 34 publications

Socialisation Agents’ Use(fulness) for Older Consumers Learning ICT

Socialisation Agents’ Use(fulness) for Older Consumers Learning ICT

Exiting fieldwork “with grace”: reflections on the unintended consequences of participant observation and researcher-participant relationships

Older consumers and technology: A critical systematic literature review

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