Employees Perception about HRM Practices in the Selected Retail Shops in Bangladesh

Sarker, Md. Atiqur Rahman; Afroze, Rumana

doi:10.9734/bjemt/2015/19389

Cited by 2 publications

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“…The present retail organizations which are performing as organized retailing in Bangladesh are going through myriad challenges in procuring, maintaining and retaining good employees (Kashem, 2012; Sarker and Afroze, 2015; Shamsher and Hossain, 2012). Many of the employees often complain of not having financial rewards or incentives; they call themselves underpaid and one of the consequences of this can be called as lack of motivation (Sarker and Afroze, 2015;Shamsher and Hossain, 2012). Some employees behave like superior, and they often do not cooperate with customers (Sarker and Afroze, 2015).…”

Section: Retail Business In Bangladeshmentioning

confidence: 99%

“…Many of the employees often complain of not having financial rewards or incentives; they call themselves underpaid and one of the consequences of this can be called as lack of motivation (Sarker and Afroze, 2015;Shamsher and Hossain, 2012). Some employees behave like superior, and they often do not cooperate with customers (Sarker and Afroze, 2015). Working in a team is an important quality that every single employee should possess, but some of the organizations are doing an extra ordinary job while others are performing below average (Kashem, 2012).…”

Section: Retail Business In Bangladeshmentioning

confidence: 99%

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The relationship between internal marketing and employee job satisfaction: A study from retail shops in Bangladesh

Sarker¹,

Ashrafi²

2018

JBRMR

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A Retail store is now a prevalent concept in Bangladesh offering a wide range of necessity goods for household and daily living. Within the last one decade, superstores have developed positive perceptions among customer and this is the attractive business to many investors. As retail shop business is based on service sector, customer satisfaction and service delivery are keys to the success where having satisfied employees are essential. Hence, to achieve sustainable organizational development and higher organizational performance in this competitive market, the need of having a special emphasis on effective internal marketing practice is worth mentioning. Viewing employees as an internal customer is essential and vital in internal marketing that contributes to job satisfaction. This paper aims to analyze the relationship between internal marketing factors and employee job satisfaction in the retail sector of Bangladesh. The essential assumptions in the research are internal marketing components namely training and development, organizational support, pay and rewards, and retention policy influence job satisfaction. A multiple regression analysis was used as an efficacious method to test the effect of internal marketing practices on employee's job satisfaction. The adjusted is .751 which suggests that the four internal marketing elements explain close to 75.1 percent of the variance for the dimension of employee's job satisfaction. The results of the multiple regression analysis elucidate that there is variation in the effect of internal marketing factors on job satisfaction. So, it can be deduced that the stronger the internal marketing practice; the better will be the level of employee satisfaction. Organization should treat employees as an internal customer and give them opportunities for developing themselves. The company should ensure that they have the promotion opportunity and frequent feedback along with ensuring a healthy working environment. A company should induce financial rewards by providing bonus, commissions etc. to increase the satisfaction level. Since internal marketing practices act as a precursor to higher organizational performance and job satisfaction, special attention has been given in this paper to focus the importance of internal marketing practices.

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Section: Retail Business In Bangladeshmentioning

confidence: 99%

Section: Retail Business In Bangladeshmentioning

confidence: 99%

The relationship between internal marketing and employee job satisfaction: A study from retail shops in Bangladesh

Sarker¹,

Ashrafi²

2018

JBRMR

View full text Add to dashboard Cite

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“…Since then, the researchers also got several streams of study on Bangladeshi supermarkets; one stream found that the supermarkets offer a dynamic shopping environment and facilities like time savings, all necessary products under one roof, usage of credit cards, entertaining shopping environment, and fascinating atmosphere, quality products, sales promotion, etc. to the customers (Balagomathi, 2016;Akyuz, 2018;Beyene, 2018;Sajib et al, 2016;Alauddin et al, 2015), another stream of research focused on customer relationship management perspective (Datta et al, 2018;Datta, 2017;Shamsher, 2017;Shahid, 2017), other group observed the customer satisfaction level (Islam et al, 2016;Khan et al, 2014;Akbar, 2013;Kashem & Islam, 2012;Sultana & Islam, 2012) and one more stream explored the internal marketing and employee job satisfaction towards the supermarkets in Bangladesh (Sarker & Ashrafi, 2018;Sarker & Afroze, 2015).…”

Section: Introductionmentioning

confidence: 99%

Customers’ Problems in Buying from Supermarkets in Bangladesh

Alam

2021

CBR

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Consumers' preferences, satisfaction and, loyalty towards supermarkets in Bangladesh have been studied but this study aims to identify the customers' problem in buying from the supermarkets and their socio-economic characteristics along with present scenario and economic significance of the supermarket industry in Bangladesh. The study is empirical, mixed-method has been deployed, 400 customers of the supermarkets were surveyed by mall intercept technique through a questionnaire, 6 in-depth interviews were conducted with the supermarkets' professionals and relevant articles, publication, books, reports, journals, newspapers and websites were reviewed. Descriptive statistics, chi-square tests, and factor analysis were performed in analyzing the data. There are 211 outlets of major supermarkets in Bangladesh, which are contributing 1.49 % to the GDP and generating significant employment. Upper-middle and high class, highly educated, small family are the customers who face the major problems of high cost due to additional tax, long waiting time at the payment queue, and unnecessary purchase while shopping from the supermarkets. All the demographic characteristics have a significant relationship with these problems except the marital status and family size. The supermarket industry needs to understand the customers' psychology; concentrate on enhancing the store facility, educate people on the attributes of the supermarkets and the policymakers can initiate a proper policy in operating the supermarket business in Bangladesh.

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Employees Perception about HRM Practices in the Selected Retail Shops in Bangladesh

Cited by 2 publications

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The relationship between internal marketing and employee job satisfaction: A study from retail shops in Bangladesh

The relationship between internal marketing and employee job satisfaction: A study from retail shops in Bangladesh

Customers’ Problems in Buying from Supermarkets in Bangladesh

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