“…We do not consider other mechanisms of formal regulation. However, a broad definition of regulation comprises the forces and pressures that shape employer decision‐making beyond formal regulation (Kaine, 2009) and we recognise the inter‐sectionality of these forces in ASC (Kaine, 2012). We reflect this in our analysis and demonstrate the complexity occasioned by regulation via: market pressures, both local authority funding (Edwards and Ram, 2006) and labour supply (Grimshaw and Carroll, 2002); informal regulation through management prerogative, particularly relevant in the low‐wage sector where many firms exhibit small business characteristics (Marchington et al ., 2003; Carroll et al ., 2009; Edwards et al ., 2009); and regulation via social norms (Kaine, 2009) through, e.g.…”