Empirically testing the concept of value-in-behavior and its relevance for social marketing

Gordon, Ross; Dibb, Sally; Magee, Christopher A.; Cooper, Paul; Waitt, Gordon R

doi:10.1016/j.jbusres.2017.08.035

Cited by 63 publications

(97 citation statements)

References 62 publications

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“…The main key of this concept is the cost-benefit. The cost reflected all of buyers' sacrifice to acquire the product, while the benefit reflected its ability or function to satisfy the needs (Lima et al, 2009;Ashraf et al, 2018;Bakar et al, 2018;Chekalina et al, 2018;Gordon et al, 2018;Gong & Yi, 2018;Simon & Tossan, 2018). When consumers feel the benefits gained outweigh the costs, customer satisfaction will be achieved and provide a positive value for the company's products.…”

Section: Value and Perceived Valuementioning

confidence: 99%

Evaluating customer perceived value of housing based on location factor and economic value

Siahaan

Fachrudin

Sibarani

et al. 2019

Problems and Perspectives in Management

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This study seeks to evaluate customer perceived value in housing in order to increase the construction of housing value from the consumer’s point of view. A total of 240 houseowners in the middle to upper housings in Medan city, Indonesia, participated in this study. The data analysis used in this study is the Partial Least Square (PLS) approach. The results indicate that the perception of consumer value is strongly influenced by the economic value of the housing and the location function of the housing. Housing offered should be able to meet the needs of consumers and has the good mobility and accessibility. The emphasis that needs to be put in encouraging the perception of consumer value is the ability of the product in general, namely housing units in answering the needs of consumers.

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Section: Value and Perceived Valuementioning

confidence: 99%

Evaluating customer perceived value of housing based on location factor and economic value

Siahaan

Fachrudin

Sibarani

et al. 2019

Problems and Perspectives in Management

View full text Add to dashboard Cite

show abstract

“…Koller et al (2011) indicated that if individuals have a high level of ecological values, they are willing consider the consequences of their behavior for protecting the natural environment. Such consumers feel responsible for living in harmony with the environment, and make efforts to reduce carbon emissions and environmental pollution in the process of consumption (Gordon et al, 2018). When consumers feel highly responsible for and pay high attention to environmental issues, they tend to have an idea of living in harmony with the environment and are stimulated to participate in environmental protection.…”

Section: Literature Reviewmentioning

confidence: 99%

Encourage stakeholder engagement in sustainable development: Drivers of consumers themselves benefits and society welfares

Chang

Chuang

2020

Corp Soc Responsibility Env

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Sustainable development is viewed as a global goal to solve social, and encouraging stakeholders to become concerned about ecological conservation and to make efforts in engaging in sustainable activities is vital. Though the motivation behind consumer willingness to support the activities of social enterprises should be examined, the literature offers only limited work from the consumer perspective. This study thus integrates relationship marketing theory and an ethical decision‐making model to explore consumers' ethical judgments and behavioral intentions toward sustainability activities. The results show that the impact of perceived value influenced by social and economic benefits on consumers' ethical judgment and behavioral intentions toward sustainability activities is more powerful than that of altruism and environmental value. When consumers' judgments are positive and ethical, their ethical consumption involving sustainability activities and loyalty intentions toward social enterprise will improve. These findings identify research gaps for future research and offer important implications for businesses.

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“…Multidimensionally determined changes occurring in marketing research refer not only to research methods and techniques but also occur in the cross-section of the subject of study and results -the effects of research, as well as the conditions of carrying it out (Avila-Robinson and Wakabayashi 2018). Moreover, these changes force the current research processes to combine qualitative and quantitative methods (Quach et al 2019;Gordon et al 2018).…”

mentioning

confidence: 99%

“…It allows to develop practical models, thus making it possible to recognize, e.g. actually implemented models of marketing strategies that may be consistent with or deviate from the theoretical models (Gordon et al 2018). However, it should be noted that empirical models do not always have implementation properties, as they most often refer to the present or past reality.…”

mentioning

confidence: 99%

Innovation in Marketing Research: Quantitative and Qualitative Analysis

Dźwigoł

2020

MMI

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This article focuses on the triangulation of research methods and techniques in the discussion on the evaluation of marketing research. Research traditions in marketing can be referred to the division of research methodologies, according to which the methods of conceptual, theoretical, empirical and formal research is distinguished, based on the use of quantitative methods, mathematical and statistical models. In scientific research on marketing, conceptual methods (i.e. heuristic or creative methods) are used, with a primary focus on the analysis of qualitative aspects of the studied processes, thus making little reference to empirics. The methodology of empirical research in marketing is used to a great extent. It allows developing empirical models, thus making it possible to recognize, e.g. actually implemented models of marketing strategies that may be consistent with or deviate from the theoretical models. However, it should be noted that empirical models do not always have implementation properties, as they most often refer to the present or past reality. Nevertheless, these models may be subject to benchmarking. Moreover, they serve to make conceptual models more probable. For the further development of marketing, it becomes essential to increase the scope of application of formal research methodologies as well. The analysis of the literature indicates the need for an in-depth diagnosis of combined methods in the research process in the broader context of management sciences. The aim of the article is therefore expressed as a research problem in the form of the following question: Is methodological triangulation a prerequisite for research processes in the management sciences? The research results presented in this article are a fragment of complex study on research methodology. Moreover, the conducted empirical research confirms and theoretically proves that methodological triangulation is a necessary condition in research processes. In contrast, verification of developed methods, models or procedures is an essential condition allowing to combine science and management practice, while methodological triangulation supports research processes. Concerning the preceding, the author recommends in the present article to make a scientific effort aimed at elaborating a tool, method or procedure to select proper research methods and techniques for the research process within the scope of management science, with a particular emphasis on factors determining the process quality. Keywords: methods, research techniques, marketing research, triangulation, research methodology

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Empirically testing the concept of value-in-behavior and its relevance for social marketing

Cited by 63 publications

References 62 publications

Evaluating customer perceived value of housing based on location factor and economic value

Evaluating customer perceived value of housing based on location factor and economic value

Encourage stakeholder engagement in sustainable development: Drivers of consumers themselves benefits and society welfares

Innovation in Marketing Research: Quantitative and Qualitative Analysis

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