Emotional Reactions to and Perceived Effectiveness of Media Messages: Appraisal and Message Sensation Value

Kang, Yahui; Cappella, Joseph N.

doi:10.1080/10570310701827604

Cited by 28 publications

(8 citation statements)

References 71 publications

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“…Furthermore, HSAs often use emotional appeals and content to attract and maintain attention. Emotionally appealing messages have also shown to be necessary in increasing message persuasiveness (Kang & Cappella, ). Considering the nature of HSAs, this could explain why they are better remembered in free recall.…”

Section: Discussionmentioning

confidence: 99%

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Effects of program‐advertisement congruity and advertisement emotional appeal on memory for health and safety advertisements

Furnham

Goh

2013

J Applied Social Pyschol

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The aim of this study was to examine the memory for health and safety advertisements (HSAs) embedded within a congruent (documentary) or incongruent (sitcom) program.A total of 80 participants aged 16-25 years took part. Participants watched either a sitcom or a health-related program with health and safety and "filler" advertisements. After they watched the 30 minute program, they were given free and cued recall measures as well as program evaluation. These showed that the free recall scores were generally better for HSAs than filler advertisements across both program types, while the cued recall and advertisement recognition scores were better for filler advertisements than HSAs. Memory scores revealed that the HSAs were better remembered than filler advertisements in an incongruent program environment. Health advertisements are better recalled in non-health-related programs. This supported the interference hypothesis.

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Section: Discussionmentioning

confidence: 99%

“…There has been a recent focus on the types of HSAs that may be most influential (Durkin & Wakefield, ; Kang & Cappella, ; Stephenson & Southwell, ). In commercial advertising, agencies commonly use violence, sex, drama, and humor to capture attention and increase memorability for their advertisements.…”

mentioning

confidence: 99%

Effects of program‐advertisement congruity and advertisement emotional appeal on memory for health and safety advertisements

Furnham

Goh

2013

J Applied Social Pyschol

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“…An interpretation of effectiveness perceptions in terms of perceived persuasiveness is common (e.g., Kang & Cappella, 2008; Niederdeppe, Farrelly, Nonnemaker, Davis, & Wagner, 2011; Noar, Palmgreen, Zimmerman, Lustria, & Lu, 2010). After all, persuasion scholarship focuses on how messages might move audiences from one position to another, which at the very least seems relevant to understanding how effective a message is perceived to be.…”

Section: Foundations Of Perceived Message Effectiveness Researchmentioning

confidence: 99%

On the Conceptual Ambiguity Surrounding Perceived Message Effectiveness

Yzer

LoRusso

Nagler³

2014

Health Communication

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Health message quality is best understood in terms of a message’s ability to effectively produce change in the variables that it was designed to change. The importance of determining a message’s effectiveness in producing change prior to implementation is clear: The better a message’s potential effectiveness is understood, the better able interventionists are to distinguish effective from ineffective messages before allocating scarce resources to message implementation. For this purpose, research has relied on perceived message effectiveness measures as a proxy of a message’s potential effectiveness. Remarkably, however, very little conceptual work has been done on perceived message effectiveness, which renders its measures under-informed and inconsistent across studies. To encourage greater conceptual work on this important construct, we review several threats to the validity of existing measures and consider strategies for improving our understanding of perceived message effectiveness.

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“…Prior studies have suggested that loss- and gain-framed messages could elicit different emotions with gain-framed messages inducing greater positive emotions and loss-framed messages inducing more negative emotions (Rothman, Salovey, Antone, Keough, & Martin, 1993; Schneider et al, 2001; Zhao, Nan, Yang, & Alexandra Iles, 2014). Similar to prior practice (Kang & Cappella, 2008; Nan, 2009), we used two sets of differently valenced comparative risk messages to arouse various negative and positive emotions.…”

Section: Methodsmentioning

confidence: 99%

Feeling Hopeful Motivates Change: Emotional Responses to Messages Communicating Comparative Risk of Electronic Cigarettes and Combusted Cigarettes

2019

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Background: Emotions are important in smoking-related communications, but the role of discrete positive and negative emotions in comparative risk messages about combusted and electronic cigarettes (e-cigarettes) is unclear. Method: In an online experiment, 1,202 U.S. adult current smokers or recent quitters were randomized to view one of six messages about comparative risk of e-cigarettes and cigarettes. Participants reported their feelings of hope, happiness, fear, guilt, disgust, and anger and risk perceptions and behavioral intentions about e-cigarettes and cigarettes. Results: Hope was associated with higher perceived absolute cigarette risk, lower perceived absolute and comparative e-cigarette risk, stronger intentions to quit smoking, seek quit help, use nicotine replacement therapy (NRT), switch to e-cigarettes, and use e-cigarettes exclusively versus dual use. Happiness was related to stronger intentions to seek quit help, use NRT, and switch to e-cigarettes but higher perceived comparative risk of e-cigarettes. Fear was associated with stronger intentions to quit smoking, seek quit help, use NRT, and switch to e-cigarettes. Guilt was related to higher perceived absolute cigarette risk, lower perceived comparative e-cigarette risk, and stronger intentions to use NRT. Disgust was associated with higher absolute and comparative e-cigarette risk and stronger intentions to quit smoking, seek quit help, and use e-cigarettes exclusively versus dual use. Anger was related to lower perceived absolute cigarette risk, higher perceived comparative e-cigarette risk, and weaker intentions to quit smoking. Conclusion: Comparative risk messages about e-cigarettes that arouse hope, fear, and guilt and avoid anger might be particularly likely to have positive impact on smokers.

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Emotional Reactions to and Perceived Effectiveness of Media Messages: Appraisal and Message Sensation Value

Cited by 28 publications

References 71 publications

Effects of program‐advertisement congruity and advertisement emotional appeal on memory for health and safety advertisements

Effects of program‐advertisement congruity and advertisement emotional appeal on memory for health and safety advertisements

On the Conceptual Ambiguity Surrounding Perceived Message Effectiveness

Feeling Hopeful Motivates Change: Emotional Responses to Messages Communicating Comparative Risk of Electronic Cigarettes and Combusted Cigarettes

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