Emotional congruence among solo diners

Choi, Suh‐hee; Cho, Meehee; Yang, Elaine Chiao Ling; Tabari, Saloomeh

doi:10.1016/j.ijhm.2021.103108

Cited by 8 publications

(10 citation statements)

References 62 publications

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“…The interactional fairness of employees, as a hospitality component and responses from other guests, as a social component, were related to solo diners' negative emotions. The comprehensive perspective of the solo dining experience makes this study different from previous solo dining studies (Brown et al, 2020;Choi et al, 2022;Her and Seo, 2018;Moon et al, 2020;Yen et al, 2022). An overall analysis of the restaurant environment, encompassing social, hospitality, functional and sensory components within the same framework, is required to examine the relative importance of each factor influencing consumer experience (Pizam and Tasci, 2019).…”

Section: Theoretical Implicationsmentioning

confidence: 99%

“…It focused on affective reactions to reduce the complexity of the model by excluding variables of relatively low importance to solo diners. The emotional reactions of solo diners (both positive and negative) have been key variables in previous studies (Choi et al, 2022(Choi et al, , 2020Kim and Choi, 2019). The negative emotions of solo diners have been emphasized using anticipated loneliness and emotional congruence in previous studies because solo dining in a public place can be stressful (Choi et al, 2022;Her and Seo, 2018).…”

Section: Restaurant Experienscape and Solo Diners' Emotionsmentioning

confidence: 99%

“…A noteworthy trend in the restaurant industry reflects changes in households and lifestyles (Choi et al, 2022(Choi et al, , 2020. As solo dining has become socially acceptable worldwide, it has become important to establish strategies to manage the experiences of existing solo diners and attract new ones.…”

Section: Introductionmentioning

confidence: 99%

“…Compared to group diners, solo diners may receive relatively inferior or poor treatment from employees (Brown et al, 2020;Lahad and May, 2017). However, previous studies on the solo dining experience overlooked the role of employees as significant influencers of solo dining satisfaction, especially interactional fairness (Choi et al, 2022;Moon et al, 2020;Yen et al, 2022). The interactional fairness of employees, such as their attitudes and politeness, may significantly impact their solo dining experiences.…”

Section: Introductionmentioning

confidence: 99%

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How does restaurant experienscape affect solo diners' emotions and dining satisfaction in Korea?

Seo

2023

IJCHM

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Purpose This study aims to explore the role of restaurant experienscape in affecting diners' emotions and satisfaction with solo dining, considering the moderating role of solo dining willingness and public self-consciousness (PSC). Design/methodology/approach In total, 403 Korean customers who had dined alone at restaurants in the past three months participated in this study. Structural equation modeling, including multiple group analysis, was conducted to examine the hypotheses. Findings The dining atmosphere influenced solo diners' positive emotions but not their negative emotions. Responses from other guests and the interactional fairness of employees affected solo diners' negative emotions but not their positive emotions. Food sensory influences both positive and negative emotions. This study found that PSC significantly moderated the effect of the dining atmosphere on positive emotions, and solo dining willingness significantly moderated the impact of food sensory on positive emotions. Practical implications This study suggests that restaurant managers should pay close attention to providing fair service to all customers by training and educating employees because the unfair treatment that solo diners receive from employees affects focal customers' negative emotions. Originality/value The experienscape model was applied to the solo dining context based on Mehrabian and Russell's (1974) stimulus–organism–response paradigm and Pizam and Tasci's (2019) experienscape concept, which reflects the growing trend in solo dining.

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Section: Theoretical Implicationsmentioning

confidence: 99%

Section: Restaurant Experienscape and Solo Diners' Emotionsmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

See 2 more Smart Citations

How does restaurant experienscape affect solo diners' emotions and dining satisfaction in Korea?

Seo

2023

IJCHM

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“…Little is known about solo diners' motivations, behavioral characteristics and experiences (Choi et al, 2020). Currently, most of the research has primarily focused on the influence of restaurant environments on solo dining behavior (Choi et al, 2022;Her and Seo, 2018;Hwang et al, 2018;Moon et al, 2020). However, individual behavior is the outcome of the interplay between internal and external factors, and within the same restaurant environment, different types of solo diners might exhibit contrasting responses.…”

mentioning

confidence: 99%

The effect of self-construal on solo dining intentions: an empirical study of Chinese consumers

Yan,

Ren,

Pei

et al. 2023

APJML

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PurposeThis study aims to examine the effect of self-construal on solo dining intentions and its underlying mechanism through consumer emotions. Furthermore, the study also investigates the moderating effect of the composition of other diners on the relationship between self-construal and solo dining intentions.Design/methodology/approachA 2 (self-construal: independent vs interdependent) × 2 (other diners: solo diners vs social diners) between-subjects experimental design was adopted to test the hypotheses. The data were collected from 317 Chinese consumers, followed by an analysis using IBM SPSS 23.0 and AMOS 23.0.FindingsThe findings indicate that consumers with an independent self-construal are more likely to have the intention to dine alone at a restaurant. Nevertheless, this effect is contingent upon the composition of other diners. The effect is significant only when nearby diners are social diners, and perceived enjoyment partly mediates the relationship. Conversely, when nearby diners are also solo diners, consumers' self-construals do not significantly affect their solo dining intentions. Moreover, the results indicate that consumers generally experience low levels of perceived stress when dining alone.Originality/valueThis study incorporates individual personality traits into research on solo diners and highlights the crucial role of positive emotions in solo dining, which provides insights for relevant enterprises to develop effective marketing strategies.

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Influence of solitary or commensal dining advertisements on consumers’ expectations of and attitudes toward foods and restaurants

Wang

Zhang

Wan

2022

International Journal of Hospitality Management

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Emotional congruence among solo diners

Cited by 8 publications

References 62 publications

How does restaurant experienscape affect solo diners' emotions and dining satisfaction in Korea?

How does restaurant experienscape affect solo diners' emotions and dining satisfaction in Korea?

The effect of self-construal on solo dining intentions: an empirical study of Chinese consumers

Influence of solitary or commensal dining advertisements on consumers’ expectations of and attitudes toward foods and restaurants

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