Abstract:To tackle humanity's food challenges, agricultural companies need to exploit technological advancements by innovating their business models. Solution business model patterns (SBMPs) play a central role in business model innovation. However, the current literature on SBMPs is outdated and has not been adapted for the field of agriculture. By analyzing 198 digital solutions from 116 agriculture startups, we identify 18 SBMPs, nine of which have not been identified in any previous research. We thus significantly … Show more
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