Emerging Consumer Healthy Lifestyles in Lithuania

Gadeikienė, Agnė; Salciuviene, Laura; Banytė, Jūratė; Dovalienė, Aistė; Kavaliauskas, Mindaugas; Piligrimienė, Žaneta

doi:10.3390/su131810056

Cited by 5 publications

(3 citation statements)

References 64 publications

(119 reference statements)

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“…A plausible explanation is that consumers in Lithuania perceive the benefits of organic food as clear and meaningful, which positively impacts their purchasing decisions. According to (Gadeikien_ e et al, 2021), there is increasing consumer interest in organic food in Lithuania, suggesting that consumers may perceive the benefits of organic food as particularly clear and meaningful. This strong positive perception could potentially offset concerns related to the value barrier, leading to non-significant effects on purchase intention.…”

Section: Discussionmentioning

confidence: 99%

Analyzing organic food purchase intentions: eco-literacy and innovation resistance

Bhutto,

Rūtelionė

2024

BFJ

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Purpose This research examines consumer reluctance to purchase organic food using the theory of innovation resistance and also extends the theory by investigating the moderating influence of eco-literacy. In addition, the authors used a multigroup analysis to identify differences between consumer segments.Design/methodology/approach Data collection used computer-assisted web interviewing and a prior screening process to confirm engagement. Through stratified quota sampling, 1,000 useable responses were obtained from 2,887 recipients.Findings The findings reveal barriers are significant inhibitors to adopting organic food. Among these barriers, usage, risk tradition and image barriers have a significant adverse influence on purchase intention. In contrast, the value barrier has a nonsignificant influence on the purchase intention of organic food. However, the study found that eco-literacy significantly reduces the negative influence of risk and tradition barriers on consumers' intentions. In addition, a multigroup analysis examines notable differences between consumer groups based on education, age and income.Social implications This research has significant social implications for boosting sustainable consumption in Lithuania. It identifies key barriers to organic food adoption, emphasizing the need for strategic interventions. The study highlights eco-literacy as an essential tool in diminishing resistance to organic food, advocating for targeted educational initiatives. Additionally, it reveals the importance of tailored marketing strategies based on different consumer demographics. Overall, this study provides important insights to promote environmentally conscious consumer behavior and overcome resistance to innovation in the organic food sector.Originality/value This study expressively advances the understanding of intentional behavior by exploring organic food within Lithuania's Baltic economy. It authenticates the innovation resistance theory's applicability to organic food behavior in the region while emphasizing the moderating impact of eco-literacy in the link between barriers and purchase intention concerning organic food. Furthermore, using advanced methods such as partial least squares statistical modeling and multi-group analysis, the research reveals how barriers affect the purchase intention of organic food among different groups of consumers.

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Section: Discussionmentioning

confidence: 99%

Analyzing organic food purchase intentions: eco-literacy and innovation resistance

Bhutto,

Rūtelionė

2024

BFJ

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“…In social media networking, online opinion leaders are regarded as influential among their followers (Afful-Dadzie et al, 2021;Gadeikienė et al, 2021). They try to persuade individuals to take advice, possibly even modify behaviours, by the information they produce, as well as their expertise, abilities, and character (Dajah, 2020;L.…”

Section: The Application Of Self-determination Theory Towards Healthy...mentioning

confidence: 99%

Impact of Social Media Influencers to promote Healthy Lifestyle behaviour: A Review from the Self-Determination Approach

Ramlan¹,

Ridzuan²,

Ilyas³

2023

JBSEE

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Purpose: Malaysia as a rapidly developing country is now immersed in the current technology that makes people less active due to the use of modern equipment such as machines, remote controls, and push-button technology. Coronary heart disease, cancer, and stroke are examples of non-communicable diseases that are closely related to a sedentary lifestyle. Design/Methodology/Approach: The trend of social media influencers such as celebrities, fitness coaches, and health professionals as agents of healthy lifestyles showed positive impacts. The approach in this study will analyze the secondary existing literature on the impact of social media influencers on their followers to change their behavior through the content they create, sharing knowledge and skills to lead a healthy lifestyle. Findings: The conceptual framework was developed based on Self-Determination Theory (SDT) to predict an individual’s health behaviors and attraction to follow social media influencers in social media networking. Implications/Originality/Value: This study examined whether SDT concepts (basic psychological needs and autonomous motivation) were associated with engagement in healthy lifestyle behaviors among social media users

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“…Changes in a healthy lifestyle and the existence of public awareness of the environment are one of the things that affect the success of recycling product businesses (Derkatch & Spoel, 2017;Gadeikienė et al, 2021). More people that are aware and care about the environment means a greater interest of them in buying recycled products.…”

Section: Figure 1 Waste Composition Based On Type Of Wastementioning

confidence: 99%

The Effect Of Product Knowledge, Perceived Behavior Control, And Personal Norm On Purchase Intention Of Smes’ Recycled Products In Medan

Muhammad Da’i Kuncoro,

Beby Karina Fawzeea Sembiring

2023

esber

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This study aims to determine the effect of Product Knowledge, Perceived Behavior Control, and Personal Norm on Purchase Intention of SME’s Recycled Products in Medan. This research is associative research and the type of data used is quantitative data. The population of this study is the unknown number of SME’s Recycled Products in Medan. The sample in this study amounted to 100 respondents with using accidental technique. Data analysis used Multiple Linear Analysis. The results of this study indicate that simultaneously Product Knowledge, Perceived Behavior Control, and Personal Norm significantly influence Customer Satisfaction Purchase Intention of SME’s Recycled Products in Medan. Partially, Product Knowledge, Perceived Behavior Control, and Personal Norm has a positive and significant effect on Purchase Intention of SME’s Recycled Products in Medan.

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Emerging Consumer Healthy Lifestyles in Lithuania

Cited by 5 publications

References 64 publications

Analyzing organic food purchase intentions: eco-literacy and innovation resistance

Analyzing organic food purchase intentions: eco-literacy and innovation resistance

Impact of Social Media Influencers to promote Healthy Lifestyle behaviour: A Review from the Self-Determination Approach

The Effect Of Product Knowledge, Perceived Behavior Control, And Personal Norm On Purchase Intention Of Smes’ Recycled Products In Medan

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