“…Relatedly, the collective identity of an industry (to which organizations belong) comprises central principles and practices denoting ‘who we are’ and ‘what we do’ as an industry, thus, reflecting commonalities across organizations that belong to that industry (Mervis and Rosch, ). During the critical phase of industry emergence, industry founders (who are also founders of the pioneering firms of such industry) play a key role not only in shaping their own organizational identities, but also in defining the collective identity of the nascent industry (Gustafsson et al, ). Consequently, in the formative years of an industry, the defining principles and practices of individual organizational identities and those of the collective industry identity are often interconnected (Santos and Eisenhardt, ).…”