Emergence in business model development: interaction with stakeholders to deal with ambiguity.

Alliance strategy: context, process, and requirements

“…Innovation may change their business models and require new enactment loops and adaptive tactical sensemaking (Laszczuk et al, 2017). Thus, this step encourages researchers and practitioners to relate their problem solving process with going business as they need to '…embed knowledge into a business world full of already activated and interdependent solutions' (Waluszewski and Håkansson, 2007).…”