Embracing the Instagram Waves –The New Business Episode to the Potential Entrepreneurs

Abstract

Instagram, one of the social media applications on smart phone is gaining popularity as a mode of social interaction recently. Many people, especially young people, have used this application, not only for daily communication and sharing, but also for buying and selling products. Because of the heavy usage of Instagram, there is substantial interest in making this medium a commercial site, particularly among entrepreneurs who want to explore the potential of their businesses. However, little is understood from empirical viewpoint about the intensity of Instagram usages and its impact on society. This study seeks to investigate the perceived impact of Instagram on Malaysian potential entrepreneurs. A survey was administered which involved 115 individual. The findings revealed that most respondents in this study believed that Instagram is the future way of doing their businesses. In fact, they believed that those who want to be entrepreneurs need to have Instagram as they would not only allow them to share their products and services with other people but also assist them to make vital and critical business decisions. In addition to this finding, some other issues on the Instagram application were also revealed in this paper.

Online Shopping: A Potential of Herding Behavior Symptom?

“…he or she has less time to focus their work properly and to attend to academic matters such as class work, assignments, preparation for class test, and end of the semester's examination. This may lead to both poor work and the student's lower or poor grade points (Hashim, 2017). Among the social media, as expected, Facebook is the most popular.…”

“…Most of the time, respondents have their phones with them and the tendency to access the Internet is quite high since the Internet connection is ubiquitous. Thus, the more time a student spends on online shopping, the less likely that they are focused to the work and also academic work, which may also lead to difficulties for them at the end of the day to complete their tasks (Hashim, 2017). These may distract their attention from the main work and also lesson, and are not able to fully understand what is going on -i.e.…”

“…Instagram is another medium which is getting recognition among the younger generations. Instagram displays many pictures and short videos which meets the interest of these generations (Hashim, 2017). WhatsApp, although is among the densely used, it still not popular as an online shopping site.…”

“…Many authors insist e-commerce has a significant and positive impact on businesses everywhere (Hashim et al, 2013). Policy makers as well as practitioners seem certain that e-commerce conveys benefits, insisting that companies which eschew e-commerce will be left behind in the global marketplace (Daniel et al, 2003;Hashim, 2017).…”

Marketing Endorsement Strategy in Batik Kampus: Islamic Business Ethics Perspective

“…Apart from Instagram which can be accessed by various levels of society, namely the Yutub, Facebook, Twitter, Telegram application and recently using the TikTok application. By promoting these goods or services it can be seen by all people, both at home and abroad (Ahmed & Cookson, 2016;Hashim, 2017;Islam, 2019). Sometimes endorsers or celebrities in promoting a product are based on perception alone, not according to reality.…”