Under the pressure of work's devaluation and the state's retrenchment, men and women in Spain manage their extended family resources in a struggle to provide for their dependents. These resources have become the main axis of inequality in Spain's financialized economy. Drawing on fieldwork in Madrid, I show that men and women understand themselves in terms of this responsibility, internalizing capitalist pressures on social reproduction as a family matter. This self‐identification cuts through the solidarities that exploited waged work and gendered domestic work might generate, and it makes family one's ultimate reference point. Instead of the refusal of a responsibility that used to be socialized being a principled and political stance, then, it is dismissed as selfish.