Elucidation of the Indian Salwar Kameez

Kumar, Monisha A.; Walia, Amita

doi:10.18769/ijasos.285935

Cited by 3 publications

(8 citation statements)

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“…Both Indian and western wear are popular in India; an Indo-Western term is associated with Indian formal wears (Nagrath, 2003). Traditionally, salwar kameez is a three-piece costume: kameez (as top wear), salwar (bottom wear) and a thin shawl (dupatta) to cover head (Osella and Osella, 2015;Kumar and Walia, 2016;Indraganti et al, 2016). Kameez is a fitted knee-length tunic with a double-faced dart (fish dart) at the waist along with the bust dart in the front and has slits on both sides (Kumar and Walia, 2016).…”

Section: Clothing Preferences/clothing Practicesmentioning

confidence: 99%

“…Traditionally, salwar kameez is a three-piece costume: kameez (as top wear), salwar (bottom wear) and a thin shawl (dupatta) to cover head (Osella and Osella, 2015;Kumar and Walia, 2016;Indraganti et al, 2016). Kameez is a fitted knee-length tunic with a double-faced dart (fish dart) at the waist along with the bust dart in the front and has slits on both sides (Kumar and Walia, 2016). The length of the garment can vary up to knee, above the knee or ankle length, but it surely covers the hip (Osella and Osella, 2015).…”

Section: Clothing Preferences/clothing Practicesmentioning

confidence: 99%

“…In fact, kurta worn by women is usually referred to as JFMM 27,6 kurti (Osella and Osella, 2015;Sawant, 2018). Kurti is a variation of kameez, which is slightly loose-fitted (semi fitted) with no clear shape at the waist and the hip (Kumar and Walia, 2016). It has many derivatives like straight, A-line, Anarkali, asymmetric and others (Kumar and Walia, 2016).…”

Section: Clothing Preferences/clothing Practicesmentioning

confidence: 99%

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Exploration of Indian plus-size women's ready-to-wear: problems and preferences

Kumari

Anand

2023

JFMM

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PurposeBody positivity movement empowered plus-size women globally to speak up boldly about their clothing needs. Retailers cannot satisfy this group with some classic style offerings anymore. By taking clue from existing literature, this study aims to identify clothing preferences and problems related to ready-made plus-size clothing in India. Although many past literature pointed out about poorly fitted and size unavailability issues worldwide, very few of them addressed about clothing style preferences.Design/methodology/approachA self-administered close-ended questionnaire was used to answer a set of objectives. A pilot study with 40 plus-size women was carried out to check the reliability and validity of the instrument. Four hundred subject's data were gathered from six Indian cities with a purpose of varied geographical importance. Statistical tests like binomial distribution was used to analyze fit-related problems of 12 bodily sites such as shoulder, upper arm, lower arm, bust, waist, stomach, abdomen, hip, thigh, lower leg, armhole and elbow, and frequency charts were used to examine Likert scale data of sizing problems. The choices of 12 clothing styles were mapped through four factors which affect the purchasing decision of a plus-size woman.FindingsPoor-fitted clothes at 10 body sites out of the 12 reflected about the fit aspect of plus-size clothing in India. Findings associated to sizing issues like unavailability of trendy clothes in appropriate sizes, which also adorn Indian curvy figure, shows synonymy to the worldwide researcher's findings related to sizing chaos. Classic silhouettes like Straight Indian kurti, A-line dresses and regular-fit trousers were majorly preferred by women. Hiding body bulges was mostly preferred while purchasing loose-fitted garments, and fitted garments were preferred only if these suits to the curvy body proportion. Appropriate fit and size availability are always a prime requisite for this class of women.Originality/valueThe outcomes of research will help Indian retailers/manufacturers to update their patterns in order to provide desired fit. In this lacuna of standard size chart, the study will add value in the development of Indian plus-size women's size chart. The factor mapping with clothing preferences will be useful to reduce rejections and inventories.

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Section: Clothing Preferences/clothing Practicesmentioning

confidence: 99%

Section: Clothing Preferences/clothing Practicesmentioning

confidence: 99%

Section: Clothing Preferences/clothing Practicesmentioning

confidence: 99%

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Exploration of Indian plus-size women's ready-to-wear: problems and preferences

Kumari

Anand

2023

JFMM

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“…Shalwar are baggy trousers worn by people of all genders, all ethnicities and races, all socioeconomic classes and all ages, spanning the region from North India to the Middle East, North Africa, Central Asia, and the Balkans, for thousands of years. According to its etymology and first depiction in Iran from around the 5th–6th century bc , shalwar originated in ancient Persia, while the nomadic lifestyle and equestrian military units of ancient Turks are credited with its vast geographic spread (Arig, 2006; Ayhan, 2013; Benaim, 2001; Bulmus, 2016; Kumar and Walia, 2016; Ustun and Yurdakul, 2007). Shalwar are unisex, varying regionally with over 90 styles (Ayhan, 2013; Ozus et al, 2016).…”

Section: Shalwar As Oppressor and Liberator Of Fungible/fugitive Womenmentioning

confidence: 99%

Progressive in the West, backward in the East: Shalwar’s trials with modernity

Celikkol

2022

International Journal of Cultural Studies

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About a century ago, women in the US and western Europe looked to ‘Turkish pantaloons’ (shalwar) for freedom and were shamed, harassed, and even arrested for wearing them. Meanwhile, people of all genders in Turkey and Bulgaria moved freely in shalwar until modern nation-building projects imposed Western restrictive dress that rigidly delineated the boundaries of masculinity and femininity. Considering shalwar's recent elevated status as trendy global fashion attire, what is the public discourse of shalwar in Bulgaria and Turkey? Can clothing shunned as backward be recontextualized as modern? What can clothing illuminate about gender, modernity, and geopolitics? To answer these questions, I analyse over two hundred Turkish and Bulgarian primary sources through critical transculturalism and critical race theory.

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“…In contrast, the UK population is more accustomed on choosing clothes that are pre-stitched or ready-made. The idea of buying a fabric, choosing a design and getting it stitched in the size that fits best to an individual is a common custom in Pakistan [2]. This makes it important to identify how the concept of body measurements work in Pakistan and whether the 3D body scanning methods could become common in Pakistan [41].…”

Section: Unstitched Apparel Productmentioning

confidence: 99%

3D Body Scanning with Mobile Application: An Introduction to Globalise Mass-Customisation with Pakistani Fashion E-Commerce Unstitched Apparel Industry

Idrees¹,

Vignali²,

Gill³

2020

Proceedings of 3DBODY.TECH 2020 - 11th International Conference and Exhibition on 3D Body Scanning and Processing Technologies,

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The study aims to explore the 3D Body scanning mobile application Nettelo to determine mechanism, precision and level of acceptance of application for mass-customisation of garments. The mix-methods (Quantitative and Qualitative both) approach has been conducted to determine the responses of Pakistani consumers. Participants' responses have been analysed with try-on bespoke garments constructed by digital measurements extracted from 3D body scanning mobile application. Bespoke garments are well established and commonly utilised by consumers of Pakistan [1]-[3]. Additionally, Pakistani fashion brands are famous for selling and designing unstitched apparel products which are economical and sustainable, to be used as a personalised tailored garment [1]-[3]. However, traditional body measurement technique has been used to construct garments, which is a major obstacle to establish globalise mass-customised garments business using e-commerce fashion platforms. To extract digital human measurements for garments customisation, high and low-tech 3D body scanning mobile applications are available to both IOS and Android users [4]. In addition, these web 3.0 technologies virtual size and fit tools and 3D body scanning technology have the potential to enhance the fashion e-commerce environment for online bespoke apparel shopping. The reliability of 3D body scanning technologies has been evidenced in various studies [5]-[8]. The unstitched apparel product is famous in South-Asian countries, especially Pakistan has one of the biggest unstitched apparel industries with diversity in style, designs, and price range [9]. The growth of 3D body scanning technology and virtual size and fit to enhance the consumer satisfaction level with sustainability in terms of bespoke garment construction is the most promising e-commerce fashion business model under development presently [10], [11]. 3D body scanning mobile applications have the potential to initiate globalise mass-customisation in fashion e-commerce Industry.

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Elucidation of the Indian Salwar Kameez

Cited by 3 publications

References 0 publications

Exploration of Indian plus-size women's ready-to-wear: problems and preferences

Exploration of Indian plus-size women's ready-to-wear: problems and preferences

Progressive in the West, backward in the East: Shalwar’s trials with modernity

3D Body Scanning with Mobile Application: An Introduction to Globalise Mass-Customisation with Pakistani Fashion E-Commerce Unstitched Apparel Industry

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