Screen house experiments were conducted under no choice conditions, to determine the tolerance, a mechanism of resistance, in cotton under a population pressure of 150 and 300 pairs of whiteflies Bemisia tabaci (Gennadius) (Homoptera: Aleyrodidae). Twelve cotton genotypes, viz., four resistant (NHH 44, Supriya, LD694 and PA 183), four susceptible (F 846, IS-376/4/ 1/20/72, LK 861 and RS 2013) and four with moderate reaction (T x Maroon 2-78, MRC 6304Bt, RS 2098 and CNH 911) to B. tabaci were assessed in terms of decrease in plant height, number of nodes and chlorophyll content (a, b and total) from control. The study revealed that all three characters are important to identify tolerance. A strong tolerance mechanism is operating in NHH 44. The genotypes LD 694 and PA 183 were rated as moderately tolerant, however, IS 376/4/1/20/72, Tx Maroon 2-78, MRC 6304Bt, F 846 and CNH 911 exhibited no tolerance mechanism and were categorized as the most susceptible genotypes.