Electronic word-of-mouth from video bloggers: The role of content quality and source homophily across hedonic and utilitarian products

Filieri, Raffaele; Açikgöz, Fulya; Du, Hao

doi:10.1016/j.jbusres.2023.113774

Cited by 41 publications

(26 citation statements)

References 126 publications

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“…Homophily has been used to explain electronic word of mouth (eWOM), the experiences provided by websites, online content, the development of brands and athlete influencer credibility (Filieri et al, 2023;Leonhardt et al, 2020;Muda and Hamzah, 2021;Park et al, 2021;Phua et al, 2017;Shang et al, 2022;Su et al, 2023) and how different dimensions of homophily affect a person's popularity (Ladhari et al, 2020). According to McCroskey et al (1975), there exist four dimensions of homophily, namely attitude, background, morality and appearance.…”

Section: Moderating Effect Of Homophilymentioning

confidence: 99%

“I think exactly the same”—trust in SMIs and online purchase intention: a moderation mediation analysis using PLS-SEM

Khan,

Nabi

2024

JAMR

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PurposeThe purpose of this paper is to investigate the moderating effect of homophily between trust in social media influencers (SMIs) and credibility of the post in influencer marketing by incorporating the similarity attraction theory (SAT) and analysing the effect of trust in SMIs on online purchase intention and credibility of the post. This study also explored the mediating role of influencers’ credibility of the post between trust in SMIs and online purchase intention.Design/methodology/approachThe data were collected from 417 respondents in Jaipur, India, using an online questionnaire via Google Forms. A convenience sampling technique was employed to collect the data. Partial least squares structural equation modelling (PLS-SEM) was used to test the proposed hypotheses with the help of SmartPLS version 4.FindingsThe results exhibit a positive and significant influence of trust in SMIs on credibility of the post and online purchase intention. Also, this study found a positive and significant relationship between credibility of the post and online purchase intention. Additionally, credibility of the post had a positive and significant mediation role in the relationship between trust in SMIs and online purchase intention. In addition, homophily positively moderated the relationship between trust in SMIs and credibility of the post.Practical implicationsThe findings of this study can be used by marketing professionals working in the e-commerce industry to ensure their continued in success using the right influencers for their specific target audiences and help them create and implement more effective promotional strategies, increasing brand awareness, announcing sales, using them for creative content and so on.Originality/valueUntil now, there has been no study in the Indian context that has tested the moderation effect of homophily between the trust in SMIs and credibility of the post by incorporating the SAT, according to the researchers’ knowledge. Furthermore, this novel piece of research explored the relationship between trust in SMIs and online purchase intention with credibility of the post as a mediator.

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Section: Moderating Effect Of Homophilymentioning

confidence: 99%

“I think exactly the same”—trust in SMIs and online purchase intention: a moderation mediation analysis using PLS-SEM

Khan,

Nabi

2024

JAMR

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“…An array of social factors that have some impact on WOM engagement and user experience (social ties, trust, homophily, conformity, etc.) (Chu and Kim, 2011; Filieri, 2016; Filieri et al , 2018a; Lee and Choi, 2019; Mladenović et al , 2020; Filieri et al , 2023; Chakraborty et al , 2023). Kreijns et al (2007) define sociability as the user’s perception of an environment’s ability to produce interactive social space and to induce social interactions.…”

Section: Role Of Fidelity Immersiveness and Sociability In Shaping Wo...mentioning

confidence: 99%

MetaWOM – toward a sensory word-of-mouth (WOM) in the metaverse

Mladenović,

Ismagilova,

Filieri

et al. 2023

IJCHM

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Purpose Based on the key dimensions of the Metaverse environment (immersiveness, fidelity and sociability), this paper aims to develop the concept of sensory word-of-mouth (WOM) in Metaverse – the metaWOM. It attempts to upgrade the Reviewchain model and suggests the utilization of non-transferable tokens (NTTs) in curbing the explosion of fake WOM. Design/methodology/approach Following Macinnis’ (2011) approach to conceptual contributions, the authors browsed the currently available literature on WOM, Metaverse and NTT to portray the emergence of metaWOM. Findings By relying on Metaverse’s three building blocks, the authors map out the persuasiveness of metaWOM in the Metaverse-like environment. By incorporating NTT in the Reviewchain model, the authors upgraded it to provide a transparent, safe and trusted review ecosystem. An array of emerging research directions and research questions is presented. Research limitations/implications This paper comprehensively analyzes the implications of a Metaverse-like environment on WOM and debates on technologies that can enhance the metaWOM persuasiveness. The proposed model in this paper can assist various stakeholders in understanding the complex nature of virtual information-seeking and giving. Originality/value This is the original attempt to delineate the sensory aspect of WOM in the Metaverse based on three crucial aspects of the Metaverse environment: immersiveness, fidelity and sociability. This paper extends the discussion on the issue of fake reviews and offers viable suggestions to curb the ever-growing number of fraudulent WOM.

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“…Therefore, when users perceive a better fit with bloggers, they are more likely to peruse content posted by these bloggers and to perceive the content quality as meeting their expectations. In addition, the post content provided by bloggers with similar images better matches users' preferences, so they are more likely to consider the content published by well-fitted bloggers as high quality (Filieri et al ., 2023).…”

Section: Literature Review and Hypothesesmentioning

confidence: 99%

Why do social media users follow tourism-related posts? Roles of bloggers and posts in trip planning

Zhou,

Li,

Liu

et al. 2023

IMDS

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PurposeMore people share their tourism experiences on social media today than in the past, and as a result, more people follow these posts in their trip planning. However, studies into tourists' intention to follow such posts are scarce. Therefore, this study investigates the antecedents influencing social media users' intentions to follow tourism-related posts (TRPs) when planning their trips.Design/methodology/approachQuestionnaires were collected from 402 social media users who had followed TRPs for their trip planning. Data were then analyzed using partial least squares structural equation modeling (PLS-SEM) and artificial neural networks.FindingsThe authors found that blogger–user fit and users' involvement with TRPs influenced behavior components (attitudes toward TRPs and intention to follow TRPs) via assessment components (bloggers' credibility and content quality), and the authors developed a framework to explain this relationship.Originality/valueThe findings advance prior studies by investigating (1) the antecedents of intention to follow TRPs when trip planning, (2) the two main social media elements – bloggers and posts – to understanding the role of social media on travel behavior and (3) involvement with TRPs and their impacts on travel behavior. This study contributes to the research on social media and tourism marketing and proposes practical indications for bloggers, social media platforms and destination marketing organizations.

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Electronic word-of-mouth from video bloggers: The role of content quality and source homophily across hedonic and utilitarian products

Cited by 41 publications

References 126 publications

“I think exactly the same”—trust in SMIs and online purchase intention: a moderation mediation analysis using PLS-SEM

“I think exactly the same”—trust in SMIs and online purchase intention: a moderation mediation analysis using PLS-SEM

MetaWOM – toward a sensory word-of-mouth (WOM) in the metaverse

Why do social media users follow tourism-related posts? Roles of bloggers and posts in trip planning

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