Why do social media users follow tourism-related posts? Roles of bloggers and posts in trip planning
Zhongyuan Zhou,
Ting (Tina) Li,
Chang Liu
et al.
Abstract:PurposeMore people share their tourism experiences on social media today than in the past, and as a result, more people follow these posts in their trip planning. However, studies into tourists' intention to follow such posts are scarce. Therefore, this study investigates the antecedents influencing social media users' intentions to follow tourism-related posts (TRPs) when planning their trips.Design/methodology/approachQuestionnaires were collected from 402 social media users who had followed TRPs for their t… Show more
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