Electronic Markets on big data services

Alt, Rainer; Zimmermann, Hans‐Dieter

doi:10.1007/s12525-017-0265-2

Cited by 3 publications

(3 citation statements)

References 14 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…In turn, such infrastructural rendering of digital technologies in networks of actors has led to the evolution of DIs (Hanseth and Lyytinen 2010;Henfridsson and Bygstad 2013;Tilson et al 2010). Extant IS research reports on the Internet of Things (Papert and Pflaum 2017), big data services (Alt and Zimmermann 2017;Loebbecke and Picot 2015), or social media platforms (Baumol et al 2016) as prominent DI instances through which actors integrate resources in a novel way. These studies observe a shift from individual organizations' IT infrastructures to networks of inter-organizational information infrastructures (Ciborra 2000;Tilson et al 2010), and from stand-alone IS to interconnected IS collectives (Henfridsson and Bygstad 2013, p. 908).…”

Section: Introductionmentioning

confidence: 99%

Design principles for digital value co-creation networks: a service-dominant logic perspective

et al. 2019

View full text Add to dashboard Cite

Information systems (IS) increasingly expand actor-to-actor networks beyond their temporal, organizational, and spatial boundaries. In such networks and through digital technology, IS enable distributed economic and social actors to not only exchange but also integrate their resources in materializing value co-creation processes. To account for such IS-enabled value co-creation processes in multi-actor settings, this research gives rise to the phenomenon of digital value co-creation networks (DVNs). In designing DVNs, it is not only necessary to consider underpinning value co-creation processes, but also the characteristics of the business environments in which DVNs evolve. To this end, our study guides the design of DVNs through employing servicedominant logic, a theoretical lens that conceptualizes value co-creation as well as business environments. Through an iterative research process, this study derives design requirements and design principles for DVNs, and eventually discusses how these design principles can be illustrated by expository design features for DVNs.Drawing on and integrating into extant value co-creation and S-D logic research, we give rise to the phenomenon of DVNs, briefly synthesize DVNs' conceptual constituents (i.e., digital infrastructure, value co-creation, and actor-to-actor networks), and introduce S-D logic as employed kernel theory. Digital value co-creation networksStill, little light has been shed on how actors engage in contexts of dyadic and physical resource integration (Breidbach

show abstract

Section: Introductionmentioning

confidence: 99%

Design principles for digital value co-creation networks: a service-dominant logic perspective

et al. 2019

View full text Add to dashboard Cite

show abstract

“…The first relationship recognizes digital platforms as vital data sources for AI and follows a prior editorial that introduced a special issue on big data services (Alt & Zimmermann, 2017). Centralized as well as decentralized platforms were described as service systems where data emerges from transactions and interactions on an individual as well as on an aggregated level.…”

Section: Digital Platforms For Aimentioning

confidence: 99%

Electronic Markets on digital platforms and AI

Alt

2021

Electron Markets

Self Cite

View full text Add to dashboard Cite

“…Big data provides a means by which enterprises can directly leverage the data that they may already collect. As the granularity of data has increased with the digital age, firms of all sizes are now able to track and analyze consumer data in a way that allows them to isolate trends such as consumer feedback or reviews that tend to speak about the same thing which can then be used to develop a product or service that addresses this need (Akter & Wamba, 2016). The result is such that the firm is able to specifically target a new product or service or a product or service extension based not on academic research but rather on real-world feedback from consumers.…”

Section: How Firms Use Big Datamentioning

confidence: 99%

The European Union’s GDPR and Its Effect on Data-Driven Marketing Strategies

Alfayad¹

2020

IJMS

View full text Add to dashboard Cite

This research paper analyzes the developing effect that the European Union’s (EU) recently developed General Data Protection Regulation (GDPR) will have on the marketing strategies of firms that rely on big data. Big data is identified as consisting of data and data analytics involving a huge volume of data, a diverse variety of data, and a high velocity of data capture and collection. This analysis begins with some discussion of the concept of big data and follows this up with overviews of both the GDPR and big data use in the marketplace. The EU replaced its older Data Protection Directive or DPD with the GDPR. The GDPR consists of a series of chapters and articles that require, among other things, consent to collect and store data, the anonymization of data, announcement in 72 hours of a data breach, provision of encryption and the identification of a Data Protection Officer. Marketing and the marketing function can implement emergent technologies that augment big data and its analysis while simultaneously achieving compliance with regulatory frameworks like the GDPR. These marketing related solutions are those such as blockchain marketing applications like Brave Browser and Blockstack among others. The report also examines the way in which enterprises use big data in their marketing strategies and how they are affected by it now that it has come into effect. Some of the more marketing-oriented uses and applications of big data are found in sophisticated loyalty programs, demand forecasting and customization either of experience or product/service. This study also offers some final recommendations related to GDPR compliant marketing strategies. These include the development of a comprehensive program to purchase consumer data directly from consumers and the introduction of blockchain as a means to facilitate a smoother transition to GDPR compliance.

show abstract

Electronic Markets on big data services

Cited by 3 publications

References 14 publications

Design principles for digital value co-creation networks: a service-dominant logic perspective

Design principles for digital value co-creation networks: a service-dominant logic perspective

Electronic Markets on digital platforms and AI

The European Union’s GDPR and Its Effect on Data-Driven Marketing Strategies

Contact Info

Product

Resources

About