Dear readers, This issue of Electronic Markets is our third double-special issue. Following this short tradition, the constellation of two special themes is used to reflect on the relationship between the two fields. In the present case, these are the areas of BDigitalization and the media industry^and the BEconomics of grids, clouds, systems, and services^. At first glance, the former is linked with the (re)evolution of a specific industry, while the latter represents cross-domain topics associated with the evolution of a technological potential that is applicable in many industries. In fact, we named the insight that digital technologies have the power to transform the media industry a truism in last year's first editorial and showed that the shift from analog to digital technologies is also accompanied by a shift from decentralized resources and activities towards more networked and centralized platforms (Alt and Militzer-Horstmann 2017). These networked systems are often based on grids, clouds and services. While grids typically denote distributed systems that work together, clouds involve the use of remote (virtual) resources, which in turn offer functionalities as service, i.e. on a per-use-basis.