In recent years, many researchers have discovered that recycled rubber tyres could be an economical and environmentally-friendly reinforcement material in geotechnical engineering. While the use of rubber tyre-reinforced soil has become increasingly popular, there is still a lack of a robust and systematic method to model rubber tyres when using the discrete element method (DEM) to investigate the stress-strain responses. In this paper, DEM rubber tyres are simulated by bonding regular-packed balls, and numerically tested under tensile force using the particle flow code in three dimensions (PFC 3D ). When comparing the effects of different packing on the sample, using Young's modulus and Poisson's ratio, it was found that only BCC (body-centredcubic) packing could achieve a Poisson's ratio of 0.5 representing no volume change during the deformation of rubber. The difference between uniaxial compression and tension simulations was also compared as well as the influences of particle overlapping, particle radius and sample aspect ratio on the mechanical response of the tyre model. Finally, the DEM parameters were set to match the experimental Young's modulus data. The DEM method for rubber tyre strips proposed in this paper could be a basis to study other rubber reinforcements such as tyre chips and shreds, irregular rubber buffings and granulated rubber.