“…The fi rst one speaks on infl uence that media have in the construction of social perceptions, a complex issue that depends on the characteristics of media themselves, historical and political issues, and psychosocial factors such as cognitive schemes of people (Arcilla et al, 2010;Goffman, 1974). In the second sub-section, there is a brief defi nition of PJ paradigm, as a space for communicative action for social change, which study the behavior of media in confl icts and wars, as well as their possible contributions to build peace scenarios, based on confl ict analysis and confl ict transformation academic fi eld (Espinar y Hernández, 2012). After that, its explain the roles that media can play in deep confl icts, such as: a) be a source of information, b) be a battlefi eld where actors try to establish their story, c) be part of a larger socio-political structure, d) be political instruments, and e) be the target of violence (Hacket, 2007) In this epistemological framework, the differential characteristics between PJ and WJ are briefl y detailed (Espinar y Hernández, 2012;Galtung, 2007;Lynch y McGoldrick, 2005;Lynch y Galtung, 2010).…”