'El contenido de la forma'. Madrid como ciudad invitada de honor en la FIL Guadalajara 2017

Naharro, Fernando García

doi:10.5209/chco.66099

Cuad. Hist. Contemp.

2019

DOI: 10.5209/chco.66099

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'El contenido de la forma'. Madrid como ciudad invitada de honor en la FIL Guadalajara 2017

Fernando García Naharro

Abstract: El presente artículo pretende analizar el relato y el tipo de narrativa de la presentación de Madrid como ciudad invitada en la Feria Internacional del Libro de Guadalajara 2017. Atendiendo a la dimensión cronológica y a la dimensión configurativa del relato propuesto en el programa oficial de Madrid como invitada de honor, trataremos de entender cómo desde la Coordinación de Alcaldía de Madrid se codifica y se transmite una determinada imagen de Madrid y cómo ésta se despliega después en la Feria a través de … Show more

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This essay seeks a detailed and intimate understanding of the presence of Barcelona as Guest of Honour at the 45 th Buenos Aires Book Fair. In so doing, I focus on the stand of Barcelona at the Buenos Aires Book Fair for arguing that exhibition units create the conditions for telling particular stories about national/local literatures to a broad and foreign audience. Moreover, building bridges between existing lines of research and informed by ongoing debates in the field, this paper aims to highlight the entanglements between politics and tourism, "pure" literature and marketplace imperatives. Everything analysed, however, through cultural products and exhibition spaces. Le présent article explore en détail et de l'intérieur la présence de Barcelone en tant qu'invité d'honneur de la 45 e Foire du livre de Buenos Aires. Partant du stand de Barcelone à la Foire, je souhaite faire valoir que les éléments constituants d'une exposition créent les conditions nécessaires pour raconter certaines histoires à propos de littératures nationales ou locales à un public élargi et étranger. De plus, jetant des ponts entre des questions de recherche actuelles et ancré dans les débats qui animent notre champ d'étude, l'article vise à mettre en évidence les enchevêtrements qui unissent politique et tourisme, littérature « pure » et impératifs du marché, par l'entremise des produits culturels et des espaces d'exposition.

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Branding like a City

Naharro

2020

memoires

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'El contenido de la forma'. Madrid como ciudad invitada de honor en la FIL Guadalajara 2017

Cited by 1 publication

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Branding like a City

Branding like a City

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