Branding like a City

Abstract

This essay seeks a detailed and intimate understanding of the presence of Barcelona as Guest of Honour at the 45 th Buenos Aires Book Fair. In so doing, I focus on the stand of Barcelona at the Buenos Aires Book Fair for arguing that exhibition units create the conditions for telling particular stories about national/local literatures to a broad and foreign audience. Moreover, building bridges between existing lines of research and informed by ongoing debates in the field, this paper aims to highlight the entanglements between politics and tourism, "pure" literature and marketplace imperatives. Everything analysed, however, through cultural products and exhibition spaces. Le présent article explore en détail et de l'intérieur la présence de Barcelone en tant qu'invité d'honneur de la 45 e Foire du livre de Buenos Aires. Partant du stand de Barcelone à la Foire, je souhaite faire valoir que les éléments constituants d'une exposition créent les conditions nécessaires pour raconter certaines histoires à propos de littératures nationales ou locales à un public élargi et étranger. De plus, jetant des ponts entre des questions de recherche actuelles et ancré dans les débats qui animent notre champ d'étude, l'article vise à mettre en évidence les enchevêtrements qui unissent politique et tourisme, littérature « pure » et impératifs du marché, par l'entremise des produits culturels et des espaces d'exposition.

An Ecosystem Model of Small and Medium Sized Enterprises Publisher ‘Tiers’: Publisher Size, Sustainability and Cultural Policy

“…Policies and strategies relating to reading development, often at regional or city level, have also been produced [11]. Several of the articles in the co-edited special issue BOOK COMMERCE BOOK CARNIVAL of the journal Memoires du Livre Studies in Book Culture [9] focused on cultural policy interventions in terms of literary translation, location-based literary marketing and cultural interchange relating to book fairs and festivals (see in particular [12,16,26]). Audrey Laing [20] has recently offered policy recommendations to support the independent bookselling sector in Scotland.…”

“…In addition to deep discounting, rising direct costs (including of print and production), in line with inflation, and in the context of a weak pound post-EU referendum in 2016, mean that publisher revenue in the UK has been substantially squeezed. Publisher average selling prices (ASPs) have dropped in real terms in recent years (ACE reported in 2017 down 44% for hardback fiction since 2001, down 25% for paperback fiction), meaning that publisher gross margins are being adversely affected (12). This trend began after the demise of the Net Book Agreement (NBA) in the mid-1990s, but has exacerbated over the course of the twenty-first century, as retailers promote heavily on price.…”