An Ecosystem Model of Small and Medium Sized Enterprises Publisher ‘Tiers’: Publisher Size, Sustainability and Cultural Policy

Abstract

This article establishes a quantitative and qualitative model of small and medium-sized enterprises (SME) publisher ‘Tiers’, in order to enable researchers and cultural policy makers to have a more granular understanding of the impact of publisher size. Through an aggregated set of case studies deriving from the UK, the article also develops an understanding of how to build a cultural support model for publishing based on publisher size, sustainability and company life cycle. What the Tiers model underpins in terms of cultural policy funding for publishers is a rigorous and developmental sense of a publishing ecosystem, offering a framework which is attendant to industry and broader contexts, and enables cultural policy funding to take into account publisher development, challenge and growth.

Communication between publishers and the public: the magnetic effect of social media

“…The growing dependence on new technologies, including social networks, can pose significant challenges for small and medium enterprises. These companies may have limited resources and organizational knowledge, cash flow issues as well as insufficient tools to analyse data (Squires and Markou, 2021). Therefore, SMEs need to adopt a strategic approach to social media and allocate resources appropriately to ensure that their efforts yield positive results.…”