“…interest in these analyses was the fact that performance differences between the APAP and AVAV groups persisted even after the two groups were apparently equated for absolute strength of coiiflict experience A number of possible explanations for this efiFect may be examined One is that there may be something about avoidance itself which produces different kinds of reactions than approach, even though both are of the same absolute strength Thus, individuals may learn more intense reactions to avoidance (eg, stronger hesitation, blockmg, or qualitatively diflFerent reactions such as startle, etc ) It IS also possible, however, that the avoidance choices were m fact generally more equivalent than the approach choices Since our ratmg scale provides an mdication of tiie relative strength of approach or avoidance that is roughly graded mto the three categories of slight, moderate, or strong, although an mdividual may place two descriptive adjectives mto the moderate category, this does not msure that these are as equivalent m strength as two other paired adjectives also rated as moderate It seems clear that the problem of absolute strength should be considered in future research In contrast to the mterpretive diflBculties here, the contnbution of relative strengths of competing tendencies to behavior seems clear. Thus, as the subjective value of two words began to approximate each other m strength, behavior became significantiy more conflictual An aspect of the findmgs which requires more detailed attention IS the somewhat mconsistent results of the two major analyses performed to test for the generalization of conflict effects Although generalization of conflict was found m both analyses, the analyses which controlled for frequency of exposure to weak conflict stimuli indicated that the WC2 group was significantly slower than the WC4 group, whereas this was not found m the analyses of performance durmg postconflict This difference in responding by the WC2 group requires explanation, and exammation of the expenmental procedure suggests at least one plausible explanatory factor It IS possible, although there is only indirect evidence, that smce the WC2 group received an immediate second exposure to the same weak conflict stimuli, this may have led to a variety of attitudes which altered responses Thus, on the second presentation Ss may have felt that they had made a mistake or that they were bemg tricked, etc, so that they became more hesitant However, smce performance m the postconflict phase was not different from that of the WC4 group, it seems that whatever factors were contributmg to altered performmg were not operatmg on the third presentation Fmally, the findmgs for the mstructional ego mvolvement vanable revealed that its effects were not consistent for the vanous stages of conflict expenence It is possible that the expenmental situations mitially were suflBciently arousing that the addition of the mstructional set was superfluous It may be noted, moreover, that the findmgs here comcide with those obtamed m other studies that have used mstructions where an effect IS sometimes found and sometimes not found (Ferguson, 1962). SUMMARY Ss were exposed to a three-stage experimental conflict paradigm consistmg of pretrammg (weak conflict), conflict trammg (either approach-approach, avoidance-avoidance, double approach-avoidance strong conflict, or one of two varieties of weak conflict) and postconflict performance (weak conflict) The major findmgs were the followmg (1) Performance m a weak conflict situation was markedly affected by previous conflict exposure.…”