A new acid-catalyzed p-methoxybenzylating reagent, 2,4,6-tris(p-methoxybenzyloxy)-1,3,5-triazine (TriBOT-PM), has been developed. The reaction of acid-and alkali-labile alcohols with TriBOT-PM in the presence of a catalytic amount of various acids (TfOH, BF 3 ·OEt 2 , CSA, etc.) afforded the corresponding pmethoxybenzyl ethers in good yields. Since TriBOT-PM is an airstable crystalline solid and can be prepared from inexpensive materials, i.e. cyanuric chloride and anisyl alcohol, this route is of practical use.