“…Specifically, operating expenses are frequently utilised as an input factor in studies related to the Internet and information and communication technology companies (e.g., Ho and Wu, 2009;Li and Pittman, 2012;Li and Price, 2011;Mannino, Hong and Choi, 2008;Serrano-Cinca, Fuertes-Callen and Mar-Molinero, 2005;Yang and Chang, 2009). In service industries, operating expenses are often used (e.g., Jarboui, Forget and Boujelbene, 2013). Particularly, because operating expenses can affect companies providing information goods such as online products (VanHoose, 2011), they are chosen as one of input factors.…”