“…This concern is also echoed in research on infotainment, politainment, and tabloidization of the news (Blumler & Gurevitch, 1995;Sparks & Tulloch, 2000). Other lines of research have dealt with less than rational learning and persuasion effects from emotionally engaging media content as well, including, for instance, research on exemplification (Aust & Zillmann, 1996;Zillmann & Brosius, 2000), cultivation (Gerbner, Gross, Morgan, & Signorielli, 2002), and narrative persuasion (Appel & Richter, 2007;Bilandzic & Busselle, 2008;Wheeler, Green, & Brock, 1999).…”