To provide a causal test of identification as a mechanism of narrative persuasion, this study uses the perspective from which a story is told to manipulate identification experimentally and test effects on attitudes. In experiment 1, 120 participants read a story that was told either from the perspective of one character or another character, with both characters having opposing goals. Results showed that perspective influenced identification and story consistency of attitudes. Moreover, identification with one of the characters mediated the effect of perspective on attitudes. In experiment 2, 200 participants read a different story that was told from one of two perspectives, with both characters having opposing opinions. Results showed that identification with both characters mediated the effect of perspective on attitudes. The results of these experiments indicate that identification can be a mechanism of narrative persuasion.
Two experiments were conducted to investigate the effects of two types of background television programs on students' performance on easy and difficult homework assignments. In both experiments, students in Grade 8 (Experiment 1: N = 90; Experiment 2: N = 144) were matched on reading proficiency. Subsequently, the participants were randomly assigned to one of three experimental conditions in which they did homework with (a) a Dutch-language soap opera, (b) English-language music videos, or (c) no television in the background. The execution of homework was hindered only when it was combined with watching a soap opera. The distraction effect of the soap opera was expressed either in a performance decrement (Experiment 1) or in an extension of performance time (Experiment 2).
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