“…A recent check of the literature (b\ no means exhaustive) reveals that there have been several studies in which the manipulation of behavior, both in individual and in group sessions, has been related to tests of attitudmal and other changes in altered situations Moos (1963), for example, obtained retention effects but failed to observe reliable indications of generalization when an experimenter other than the conditioner interviewed the S Other studies, however, have met with greater success in generating measurable changes in such things as inter-and mtra-personal perceptions, judgments of the leadership qualities of self and others, and in producing increments in both positive and negative selfevaluation.s (Aiken, 1965a;Aiken, 1965b;Aiken & Parker, 1965, Babbitt, 1962, Klein, 1962 One study of particular relevance to counseling used tape-recorded verbal stimuli to reinforce negative statements about an individually preselected vocational concept (e g, elementary' teacher, nurse, etc.) and found that reinforced Ss declined in their evaluation of that concept on a post-test semantic differential (Cole, 1963(Cole, , 1965. Such studies would appear to be, as Zytowski comments, highly relevant to counseling.…”