“…However, only a few of these factors have been analysed and related to the intention of e-shoppers to make online purchases. In this study, nine attributes have been selected for testing, including: sending sensitive information, price information, useful information, number of hotel web features, linkage to other sites, visually attractive, time required to search through a hotel website, time required to fill in information for booking a room, and competitive price (Au Yeung and Law, 2003;Chen, 2001;Choi and Hsu, 2001;Law and Leung, 2000;Liu et al, 2001;Perdue, 2001). These attributes were considered as very important factors in the decision to make an online purchase during a pilot test involving a group of 30 travellers.…”