2020
DOI: 10.1016/j.jretconser.2020.102073
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Examining key drivers of consumer experience with (non-financial) digital services—An exploratory study

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Cited by 44 publications
(18 citation statements)
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References 45 publications
(59 reference statements)
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“…The modern mobile banking apps also enable customers to use non-financial services. However, due to the lack of awareness and knowledge, these services have not been fully utilised by customers (Shaikh et al 2020 ). Certainly, there is a dire need to positively influence customers about the usability of modern banking channels and persuade them to migrate to digital channels (Figs.…”
Section: Introductionmentioning
confidence: 99%
“…The modern mobile banking apps also enable customers to use non-financial services. However, due to the lack of awareness and knowledge, these services have not been fully utilised by customers (Shaikh et al 2020 ). Certainly, there is a dire need to positively influence customers about the usability of modern banking channels and persuade them to migrate to digital channels (Figs.…”
Section: Introductionmentioning
confidence: 99%
“…However, mobile phones and use of internet has put pressure on traditional banks. Due to this pressure and competition, banks have developed mobile banking applications which are easy to use and accessible by account and non-account holders (Shaikh et al, 2020).…”
Section: Concepts Of Digital Finance and Digital Financial Servicesmentioning
confidence: 99%
“…Digital Financial Services has attracted the attention of academic scholars covering a wide range of topics. For instance, Shaikh et al, (2020) examined the key drivers of customer experience with non-financial digital services and revealed that consumer awareness, ease of use and usefulness largely affects the experience and usage of mobile banking applications. Niemand et al, (2021)' study on digitalization in the financial industry revealed that having a clear vision on digitalization a willingness to take risks and no just a sheer level of digitalization affects the profitability of banks.…”
Section: Literature Reviewmentioning
confidence: 99%
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“…The term mobile phone has been used to represent the Global System for Mobile Communications (GSM)‐connected feature phones and Internet‐connected smartphones that are largely used to communicate and access traditional and value‐added services provided by telecom companies, banks, and other financial companies (Shaikh, Alharthi, & Alamoudi, 2020). Globally, there are more than seven billion mobile phone subscribers (Telegeography, 2019).…”
Section: Introductionmentioning
confidence: 99%