“…The modern economy is at the stage of digital development. The rapid development of digital technologies has led to the emergence of the phenomenon of the "digital economy" [1,2,3,4,5,6,7,8], which is a consequence of the "fourth technological revolution" [9,10]. Digital transformations affect all areas of economic and social activity [11,12,13,14,15,16,17,18,19]: production, logistics, marketing, services, public administration, etc.…”