Effects of the Awareness of University’s CSR on Students’ Word-of-Mouth Intentions

Covid-19 pandemic and online learning: the challenges and opportunities

“…According to Fishbane and Tomer (2020), some Internet Services Providers have stated providing socio-economic intervention programs such as provision of free broadband to college and K-12 learners in the USA, while digital inclusion campaigner EveryoneOn has opened a search engine to assist people according to their ZIP code find low-cost internet bundle programs. Eastern Mediterranean University in conjunction with TurkCell also keyed into such socio-economic intervention as the form of corporate social responsibilities and service innovation to provide free internet for their students and faculty Ogunmokun, Unverdi-Creig, et al, 2020;Ogunmokun & Timur, 2019). Joosub (2020) also in the spirit of reducing the financial burden of internet data subscription on university students in order to access their online learning platforms during this Covid-19 pandemic, Vodacom has launched special bundles and also increased their zero-rated offer to all public citadels of learning in South Africa for students and faculty of those institutions to have internet access.…”

Social media communication and higher education brand equity: The mediating role of eWOM

“…Before 2013, only 7 higher education institutions were operational on the island, however, today, over 15 higher education institutions are running with many more in the process of opening up (Eluwole, Lasisi, Elidemir, & Guzel, 2019). Although this presents a good economic influence on the island, it represents an unprecedented competition for the education institutes (Ogunmokun & Timur, 2020). As such, the management of the education institutes must devise innovative ways of delivering value and communicating their worth and value propositions to prospective customers so as to be able to remain competitive in the marketplace (Ikhide et al, 2019; Ogunmokun, Eluwole, Avci, Lasisi, & Ikhide, 2020).…”

“…This is because unlike many other service products where service is delivered within short time, higher education services are delivered over a long period and as such prospective consumers (students) spend more time in the information gathering phase of their purchase decision‐making process. In the same vein, the global movement of international students is increasing likewise the establishment of several institutions, thereby increasing the competition in the education industry (Ogunmokun & Timur, 2020).…”

Consumer well‐being through engagement and innovation in higher education: A conceptual model and research propositions

“…The landscape of world higher education has changed at an unprecedented rate in the past 20 years. Similar trends as noted above have made a big contribution to this change throughout the worldwide higher education sector, and higher education institutions (HEIs) across the world have faced increasing pressures to adapt to a rapidly changing environment which also brought about unprecedented growth, complexity and competitiveness (Bartell, 2003; Ogunmokun & Timur, 2020), together with commercial pressures (Bunce, Baird, & Jones, 2017; Koris, Örtenblad, Kerem, & Ojala, 2015). The extent of change in higher education during these times is seen as “revolutionary” or as a “paradigm shift” by some authors (Bartell, 2003; Danjuma & Rasli, 2012), which can be taken as demonstrating the extensive shift away from the traditional understanding of education.…”

“…Their demands, on the other hand, are being shaped by the increased competition to find jobs as the competition in finding jobs and standing out to hirers in the job market is also increasing (Coughlan, 2011). Hence, with all these changes, students are now seen as customers (Bunce et al, 2017; Guilbault, 2016) and their demands, wishes and expectations are not only becoming primarily important but how well the institutions are fulfilling and managing these is one of the important factors in creating their competitive edge and helping their sustainable survival (Ogunmokun & Timur, 2020; Raghavan & Ganesh, 2015). With the change in power balance, student satisfaction with, and how they perceive the quality and innovativeness of the services they are receiving is becoming even more important.…”