Effects of Store Music on Shopping Behavior

Abstract

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An Assessment of Consumers’ Willingness to Patronize Foreign-Based Business Format Franchises: An Investigation in the Fast-Food Sector

“…They suggested that the dominance variable might need reconceptualizing in terms of the perceived "persuasiveness" of the store atmosphere. However, they argued that this would make dominance variable more cognitive and less of a purely emotional state than the (Milliman 1982;Yalch and Spangenberg 1990). …”

“…Research on elements of the store environment are multifarious; researchers have investigated the impact of music (Areni and Kim 1993;Hui, Dube and Chebat 1997;Milliman 1982;Yalch and Spangenberg 1990), color (Bellizzi, Crowley, and Hasty 1983), scent (Spangenberg, Crowley, and Henderson 1996), and crowding (Eroglu and Machleit 1990;Hui and Bateson 1991) as contributing factors to consumers' retail patronage. Combinations of store elements have also been investigated (Baker, Parasuraman, Grewal and Voss 2002;Eroglu, Machleit and Chebat 2005;Matilla and Wirtz 2001;Parasuraman, Grewal and Voss 2002), and include store atmospherics (Baker, Grewal and Parasuraman 1994;Donovan and Rossiter 1982;Iyer 1989;Park, Iyer and Smith 1989), store atmospherics triggering emotional reactions (Babin and Darden 1996;Baker, Levy and Grewal 1992;Darden and Babin 1994;Donovan et al 1994;Wakefield and Blodgett 1999), and store image (Korgaonkar, Lund, and Price 1985;Stanley and Sewall 1976;Steenkamp and Wedel 1991).…”

“…These studies couple the Mehrabian-Russell theory with other theories such as: priming research (Sharma and Stafford 2000), classical conditioning theory (Yalch and Spangenberg 1990), resource allocation model (Hui, Dube and Chebat 1997), Eroglu-Harrell model of crowding (Eroglu and Machleit 1990), inference theory, schema theory, theory of affordances, and adaptation theory (Baker, Parasuraman, Grewal and Voss 2002), information processing theory (Eroglu, Machleit and Chebat 2005), Gestalt principle applied to retail environments (Wakefield and Blodgett 1999), Lazarus's model of goal-directed emotion-focused and problemfocused coping (Mano 1999), and emotional control (Ward and Barnes 2001). The findings from these studies were listed in Table 2.…”

Copyright Liability and Performing Rights Organizations in the United States and India: A Comparative Analysis

“…More specifically, whether consumers like the genre of music being played can influence their shopping behaviors (Yalch and Spangenberg 1990). According to Herrington (1996), music preference and the liking of contextual features is a strong predictor of spending in service environments.…”

Investigating E-Servicescape, Trust, E-WOM, and Customer Loyalty

“…The cognitive and affective responses are interdependent, and one may impact the other. Overall, positive sensations of the store design influenced consumers' willingness to stay longer and increased purchase intentions (Fiore, Yah, and Yoh 2000;Mattila and Wirtz 2001;Yalch and Spangenberg 1990).…”